Jennifer Horn
QR code sundials and a virtual canvas: MiC’s Global Tour
Mobile executions from brands in Germany, Korea and Thailand are stops on the tour this week, with MiC asking Shannon Pluem from Initiative to weigh in.
The Verdict: Partners for Mental Health posts mood campaign results
Over 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.
Visa sets off a social cheer for athletes
The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.
The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutliplatform campaign which demonstrates the journey athletes take when preparing for the games.
Canadian Journalists for Free Expression paint an unsettling picture
The organization enlisted Juniper Park to create a print campaign which sends a distressing message to students.
Union Hearing sends a piercing message of concern
The Toronto health centre has placed ads on CBC and Classical FM with a warning to those over the age of 50 to get their ears checked.
Media weigh-in: Shoppable videos
MiC asks Shane Cameron from OMD and Will Oatley from Carat to explore the benefits and drawbacks of integrated e-commerce videos.
The Big Bang Theory takes top spot: BBM, April 23 to April 29, 2012
The CTV comedy came in at #1 for the week, while the NHL Playoffs topped the weekly averaged show list.
Four Seasons Hotels and Resorts launch magazine
The free print, online and tablet publication is targeting people thinking of planning a luxury wedding at its hotels.
Rogers Wireless continues to buy big: Media Monitors, April 23 to 29, 2012
The telco topped the chart in Toronto, while Ford Dealer Association made a move to the top spot in Montreal.
McDonald’s comes to life
The QSR has placed ads featuring a three-dimensional mould of its new Real Fruit Smoothie in Quebec Sports Experts stores.
Canada’s Wonderland gets personal
In its latest campaign, the amusement park takes on a new persona in order to connect with families and millennials.
Spotted! H&M rises to the occasion
The brand has built a giant glass tent at Yonge-Dundas Square to start the summer season in style.
Sharing life moments with Canada Dry
The beverage brand is embracing digital with a contest that asks consumers to share their “Real Moments.”
Canadians invited to discover America
Brand USA has rolled out its first global marketing campaign that forgoes scenes of famous landscapes and highlights the unfamiliar instead.
