Jennifer Horn
Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal
The MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.
Purina and Chatelaine get catty with consumers
Cat enthusiasts can create a personalized cover of the Rogers-owned lifestyle magazine with a competition launched in partnership with the pet food brand.
SickKids shifts gears to ‘Do the Happy’
The Toronto hospital is taking a different approach with a multi-platform campaign that attempts to put a positive light on the services it provides.
Depend uses athlete power to remove bladder control stigma
In its first Canada-specific campaign, the brand asked figure skater Isabelle Brasseur and hockey player PJ Stock to try its absorbent briefs.
Fix Auto tells collision stories
The auto repair company is highlighting life’s little accidents with a new radio and outdoor campaign in French Canada.
Scrabble unscramble and Facebook flipbooks: MiC’s Global Tour
MiC talks to Darren Hardeman at Maxus Canada and Jeff Roach at Cossette about online stunts from countries including Russia and Dubai.
Amazing Race holds the top spot: BBM, April 16 to 22, 2012
The CTV reality show remained seated at #1, as did the NHL Playoffs on the weekly averaged show list.
Rouge FM goes pink for a cause
The Astral radio station has rebranded as Rose FM for this weekend only and is holding a bra fundraiser for the Quebec Breast Cancer Foundation.
BC Ministry rocks a tour for youth
The British Columbia Ministry of Jobs, Tourism & Innovations has launched a province-wide tour that hopes to inject some fun into selecting a future career.
On the MiC: Niall McKinney
MiC talks with founder and CEO of digital training company The Knowledge Engineers ahead of the ICA digital marketing event in Toronto next week.
Rogers Wireless stays the course: Media Monitors, April 16 to 22, 2012
The telco snagged the top spot in Toronto again, with Chrysler Jeep Dodge RAM Dealer Association making the largest radio purchase in Montreal.
AOL Travel moves to HuffPost Canada
The travel vertical has moved and changed its name to HuffPost Canada Travel, allowing it to reach a broader and younger audience.
Say Media launches new pricing model
The Montreal-based media co has launched Content Ads in conjunction with the new model that allows advertisers to place ads at a cost-per-exposure rate.
Wendy’s instills poutine pride
The QSR is now offering poutine on its menu and is campaigning for it to become the official national dish.
Corona celebrates the May long weekend
The beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.
