Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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Call for entries: Media Agency of the Year

Does your agency have what it takes? The deadline for the first phase of Strategy‘s award competition is May 19.

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AToMiC shortlist: part six

In the second last installment, nominees for the niche targeting and print categories are revealed.

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AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

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AToMiC shortlist: part four

In the fourth list of finalists, MiC reveals potential prize-takers for the best digital and broadcast programs.

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AToMiC shortlist: part three

The nominees for Best Brand Integration at the upcoming award show.

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AToMiC shortlist: part two

Keep ‘em coming. Strategy, Playback and release the shortlists for the AToMiC Idea and ROI categories.

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AToMiC shortlist: part one

MiC, strategy and Playback announce the nominees for the top creative collaborations and CSR campaigns.

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Shaw Media’s plans for three new shows

At yesterday’s BCON Expo, the broadcaster announced plans to bring HGTV’s Dream Home to Canada as well as a new series and a digital platform.

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Three digital trends: Microsoft

Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.

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App-etite: Qriket

The app, which is currently working with 50 Canadian companies, tracks and shares 40% of its revenue from advertisers with its users, with clients paying when consumers opt-in rather than for impressions.

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OMD Canada takes two at the CMAs

The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.

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Execs brave the cold, sleep outside for Covenant House

Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.

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TSN and TSN2 to air NCAA football

The Bell Media channels will begin broadcasting the North American college football games next Saturday.

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Hachette Canada gets wordy

The French publisher is using Quebec-friendly words in a new campaign for its French dictionary that spans outdoor and radio.

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Moms’ moods inspire Walmart

From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.