Jennifer Horn
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
AToMiC shortlist: part four
In the fourth list of finalists, MiC reveals potential prize-takers for the best digital and broadcast programs.
AToMiC shortlist: part three
The nominees for Best Brand Integration at the upcoming award show.
AToMiC shortlist: part two
Keep ‘em coming. Strategy, Playback and
AToMiC shortlist: part one
MiC, strategy and Playback announce the nominees for the top creative collaborations and CSR campaigns.
Shaw Media’s plans for three new shows
At yesterday’s BCON Expo, the broadcaster announced plans to bring HGTV’s Dream Home to Canada as well as a new series and a digital platform.
Three digital trends: Microsoft
Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.
App-etite: Qriket
The app, which is currently working with 50 Canadian companies, tracks and shares 40% of its revenue from advertisers with its users, with clients paying when consumers opt-in rather than for impressions.
OMD Canada takes two at the CMAs
The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.
Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
TSN and TSN2 to air NCAA football
The Bell Media channels will begin broadcasting the North American college football games next Saturday.
Hachette Canada gets wordy
The French publisher is using Quebec-friendly words in a new campaign for its French dictionary that spans outdoor and radio.
Moms’ moods inspire Walmart
From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.
Back-to-school spending jumps
Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.
Microsoft Advertising innovates with new ad tech
At Cannes this year, the company unveiled three new technologies, including spandex that acts as a touch-screen and interactive banner ads.
