Jennifer Horn
Manitoba Telecom Systems dresses up
Targeting female shoppers, the telco has partnered with Fashion Frame to launch a campaign in Winners change rooms.
Chefs launch online mag
Swallowfood.com has ad opps available, with Muskoka Breweries and Lifford Wine Agency on board for the launch.
The Grammys win the week: BBM, Feb. 6 to 12, 2012
The music awards show on Global came out on top, with CTV Evening News drawing the most viewers for the weekly averaged shows.
Social Media Week digs deep into data
Networked Insights announces the launch of a new analysis tool, and RIM discusses how it uses social for product development.
Rogers Wireless makes another big purchase: Media Monitors, Feb. 6 to 12, 2012
The telco bought the most radio time in Toronto, with TSN making a significant move to the top in Montreal.
West49 teams up with Cinnamon Pops
The retailer has named the Kellogg’s-owned cereal as presenting sponsor of its second Take the Cake skateboarding event, with plenty more opps available.
Canada’s Got Talent picks up five more
Rogers Media releases details around the final sponsors for its new reality show, including Walt Disney Canada and RIM.
Dove Men+Care launches a hockey challenge
The Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.
Showing off what’s ‘Great’ in Britain
Britain’s national tourism agency, Visit Britain, targets travelling baby boomers with a new OOH and print campaign.
Jack Astor’s spreads the love with ‘WTF’
The restaurant has positioned itself as a winter survival kit for consumers in its newest ad campaign.
Playing with Fido ‘After Work’
The telco brand lets the dogs out to go snowboarding in its latest ad campaign.
Hotels.com clears things up
The online hotel destination rebrands and launches a national campaign aimed at making its services more transparent.
Nelvana spins with Toys “R” Us
Corus Media’s children’s entertainment division has partnered with the retailer for a countrywide in-store Beyblade tournament.
Yahoo! gets personal at Social Media Week
The conference kicks off with Patrick Albano, VP of sales at the internet company talking about consumer and brand relationships in the social media space.
Newad inks deal with La Cage aux Sports
The media co is now the exclusive rep for the Quebec-based chain of sports-geared resto-bars.
