Jennifer Horn
Sportsnet shoots and scores with viewers
The network drew their highest recorded number of viewers during Saturday’s Vancouver vs. Boston hockey game.
The Verdict: Fido’s successful casting call
With thousands of entries and millions of votes cast, the brand made a star out of a little dog named Speedy.
Educ’alcool goes big with moderation
The Quebec-based organization has rolled out an extensive multi-platform campaign aimed at getting people to understand their alcohol limits.
Sears buys its way to the top: Media Monitors, Dec. 26 to Jan. 1
The department store chain made the week’s biggest radio purchase in both Toronto and Montreal.
KFC gets together with its fans
As part of MiC‘s 2012 goal of highlighting the best international campaigns, check out this contest from the Australian arm of the QSR aimed at bringing Facebook friends together.
The Verdict: Prairie Milk gets it going
The Prairie Milk Marketing Partnership shakes up its strategy with an online contest designed to get kids motivated.
Canadian Pacific launches a new brand platform
The railway brand launched its first campaign in 20 years during the 2012 IIHF World Juniors tournament.
Redux Media to rep ARTISTdirect.com
The media co is now handling the online ad sales of The Rogue Network’s music and entertainment site in Canada.
The X Factor gets top vote: BBM, Dec. 19 to 25, 2011
The final episode of the reality show’s first season snagged the most viewers for the week.
Citytv takes over with Alcatraz
The Rogers Media-owned network launches a multi-platform campaign for the new drama series.
Global Universal Video App gets some AirPlay
The video-streaming app, with ad and sponsorship opps, is now offering users the ability to stream content via Apple TV.
Telus and Hockey Canada partner for a mobile cause
The brands have collaborated to create a mobile web app experience in celebration of the 2012 IIHF World Junior Championship.
Ontario Honda Dealers tops the radio charts: Media Monitors, Dec. 19 to 25
The automotive company raced to the top in Toronto, while The Bay made a significant jump in Montreal.
Google launches new tablet-specific ad format
The rich-media templates allow advertisers to place photos and logos in the ads, which can then be placed across multiple platforms.
Big Bang Theory climbs back on top: BBM, Nov. 28 to Dec. 4, 2011
The CTV show won the Thursday night viewership, while CTV Evening News topped the weekly averaged shows.
