Jennifer Horn
The National Geographic Channel frames its shows
The Shaw Media-owned channel launches an evocative campaign in celebration of the 125-year-old brand.
CTV promotes its new breakfast show
The Bell Media-owned channel launches a comprehensive campaign in Western Canada for its Morning Live show.
Remembrance Day leaves a momentous mark
The Historica-Dominion Institute launches a campaign, created by DDB, which plays on today’s unique date.
Porter Airlines flies to the top: Media Monitors, Oct. 31 to Nov. 6
The regional airline buys big in Toronto and Montreal.
Chevrolet named official partner of the Pan Am games
The brand partnership includes transporting athletes at the 2015 sports event in Toronto.
The Heart and Stroke Foundation gets real
The charity advises Canadians of the early onset of heart disease with a bold new campaign.
AOL partners with Everyday Health
The media co signs an exclusive agreement with the health-related websites, opening up a range of new ad opps for its clients.
Travel Alberta and Roots team up
The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.
Workers’ Compensation Board scrubs safety records clean
The Nova Scotian board enlisted Statements Media to place ads on dry-cleaning bags.
Big Bang Theory draws the most viewers: BBM, Oct. 24 to 30
Still on top of its game, the CTV comedy rakes in the numbers, with CTV Evening News bringing in the most average weekly viewers.
Bell Bundle tops the radio airtime charts: Media Monitors, Oct. 24 to 30
The Government of Canada claimed the highest radio purchase in Montreal.
Sport Chek rebuilds from the ground up
The Forzani retailer launches a new OOH campaign and tells MiC about its rebranding plans.
Notes from the Mediascape: SocialSamba brings TV characters to life
The US-based company creates personalized, real-time conversations with fictional show characters and their fans.
Spotted! Clancy’s Meat Company gets bullish
The Vancouver-based butcher franchise stops pedestrians in their tracks with a stunt aimed at communicating its forte.
Nintendo sends Zelda fans on a hunt
In anticipation for the release of Zelda: Skyward Sword, the game developer launches a scavenger hunt using QR codes.
