Jennifer Horn

Yahoo! Divertissement launches in Quebec
The French entertainment site with a local perspective has ad opps available.

The final holiday sale at Zellers
The retailer launches a Facebook campaign that has shoppers making the festive decisions, and playfully references the arrival of Target.

Mott’s Clamato recruits an ambassador
The Canada Dry Mott’s brand searches for an outgoing Caesar-fanatic to educate consumers about the drink.

Fall TV: Social hits and misses
US-based Networked Insights reports Revenge and Up All Night are among the shows getting the best social buzz.

Spotted! Mini plays dress-up
The brand teases with a Halloween stunt that drapes Toronto cars in Mini-inspired costumes.

Spotted! Canadian Tire gets spooky
The retailer creates a jack-o-lantern out of its House of Innovation in celebration of Halloween.

McCain opens a casting call for Being Erica
The brand partners its pizza with CBC in search of a 25- to 40-year-old urban female to appear on the show.

E! fashions a new line-up
The Bell-Media owned specialty channel adds three new shows to its Monday night programming.

The Big Bang Theory’s winning streak continues: BBM, Oct. 17 to 23
The genius crowd continues to rake in the numbers, with CTV Evening News drawing the most average weekly viewers.

Twitter analysis reveals buzz-worthy brands
UK-based Chatterbox Analytics finds that Twitter users talk most about search engines, software and wine brands.

AddMirror expands its reflection
The Media City-owned company that places motion-sensor ads on washroom mirrors is increasing its network.

Kahlua makes an unexpected move
The coffee-rum liqueur launches its first major ad campaign to teach Canadians about its origins.

Jackson-Triggs has a wine for that
The Vincor Canada brand targets both everyday and special moments with its first TV campaign.

Government of Canada makes top radio purchase: Media Monitors, Oct. 17 to 23
The Bay takes the lead with a two-place move up to #1 in Montreal.