Jennifer Horn
Family.ca streams Radio Disney
Astral-owned Family Channel has launched Radio Disney on its website and is offering sponsorship and advertising opps.
Canadians want eco-friendly brands, but won’t pay: survey
Consumer spending and concerns for the environment don’t match up in the recent Nielsen study.
Citytv remains on top: Media Monitors, Sept. 26 to Oct. 2
Sears claimed the most radio time in Montreal for the week.
Lay’s lands Jets sponsorship
The PepsiCo brand is the official chip of the Winnipeg Jets and has launched a “Hometown Heroes” campaign.
What’s Your City-Self?
The tourism boards of Paris and Amsterdam launch a joint digital campaign.
Scotiabank brings out its creative side
During Nuit Blanche the bank reversed the roles of spectator and artist with its sponsor installation.
Two and a Half Men flies straight to the top: BBM, Sept. 19 to 25
The comedy’s premiere episode pulled in a whopping 4.906 million viewers, with The Big Bang Theory close behind.
The Verdict: Ottawa and NL tourism attract visitors
The results are in from tourism campaigns which urged Canadians to stray this summer.
Citytv still on top: Media Monitors, Sept. 19 to 25
The channel remains the top radio ad buyer in Toronto, with Esso also standing fixed at #2.
Clarity Outdoor Media adds a face
The mediaco has placed a new LED and Trivision board for clients CBC and Capital One near the Gardiner Expressway.
Honda grooves with Gen Y
The car brand mixes music with the launch of its 2012 Civic to reach a younger demographic.
Sun Life Financial creates a Brighter Life
The insurance co aims to provide solutions to financial problems with its new content site.
Vaseline gets a grip with men
The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.
CBC to expand services across Canada
New online and radio services have been announced as part of the company’s “Everyone, Everyway” program.
Citytv takes a trip with Terra Nova
The network promotes the new sci-fi drama with an interactive bus that has been touring the US for the past two months.
