Jennifer Horn
Malibu keeps the summer spirit
The rum brand has launched an interactive game to give it a boost as the weather cools.
Day in the Life: Sunni Boot
MiC talks with the ZenithOptimedia CEO about the evolving media industry in this exclusive video interview.
Big Bang Theory claims top spot: BBM Canada, Sept. 12 to 18
The CTV Evening News brought in the most average weekly viewers for the week.
Spotted! Pan Am targets travellers
Faux flight attendants infiltrate Canadian airports to create buzz about the CTV show.
Philips takes its shaver to school
The electronics brand goes on a cross-province tour of university campuses to target a young male audience.
Organic Meadow gets digital
The dairy brand creates a music video to reach a young and environmentally-conscious audience.
MasterCard wants you to ‘Shop ‘Til You Drop’
The credit card co has partnered with Loulou magazine on its annual event to engage with higher-income fashionistas.
Region 7 launches its first tourism campaign
A spotlight is placed on the Bruce, Grey and Simcoe counties with a multi-platform push.
Vice Media marries its online content
The mediaco combines its online magazine with its video site to create Vice.com. Ad and sponsorship opps are available.
Spotted! Pedigree goes to the dogs
The Mars-owned brand is creating buzz for its annual adoption campaign with OOH cut-outs on walking trails and in parks.
REC Media expands into Eastern Canada
The mediaco launches a Toronto office with a new advisory board and senior sales director.
CBC gets socially active for new fall show
The broadcaster awards the contestant with the most social buzz on its new reality show, Cover Me Canada.
Penguin and Canadian Living team up on cook-cast
The book publisher casts a wider net, and teams up with the magazine, for its first online book launch.
Big Bang Theory tops: BBM Canada, Sept. 5 to 11
The CTV Evening News takes the highest average viewers for the week.
Jean Durocher steps down at La Presse
The VP of marketing and sales tells MiC about the changes he has seen in the newspaper business over the past decade.
