Jennifer Horn
Consumer confidence down: study
The Conference Board of Canada reports negativity toward spending as consumer optimism takes another tumble.
PlayStation cleans Home
The gaming platform revamps its user portal and invites advertisers to come on board.
In a TIFF: L’Oreal follows the trends
The first-time sponsor of the film fest speaks to MiC about its promotional plans.
Newad expands in the sports arena
The OOH co partners with Canlan Ice Sports, targeting young athletes and their parents.
Rookie Blue plays with viewers
Sponsorship opps are available for an interactive online game promoting the Global TV series.
Notes from the Mediascape: Cadbury skips the QR code
The confectionery co is the first to use Blippar technology, which removes the need for QR codes on smartphones.
Rookie Blue draws highest numbers: BBM Canada, Aug. 8 to 14
The Canadian drama returns to the top of the list, while CTV Evening News snags a four-night win for the week.
Notes from the Mediascape: Adidas throws punches
The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.
The Verdict: Canadian Tire cleans house
MiC gets the results of the retailer’s digital heavy House of Innovation campaign.
Global rolls out new sked
The Shaw Media-owned network announces the dates for its upcoming fall shows.
Mobile ad acceptance growing: Bell study
According to a Bell Media-commissioned report, 68% of users are frustrated with the lack of mobile-optimized sites for brands.
Edmonton Valley Zoo takes a closer look
The Alberta attraction targets mothers and children with its new campaign.
Koodo Mobile leads in radio: Media Monitors, Aug. 8 to 14
The cell phone provider claims top spot in both Montreal and Toronto markets.
Consumers shop around most for clothes: study
Kubas Primedia tells MiC how brands can cut through the clutter when consumers are shopping.
Disney Junior and Family Channel unveil new shows
Astral brings three new programs to the kid’s table this fall, with sponsorship opps available.
