Jennifer Horn
App-etite: NHL teams score in mobile arena
Atimi Software adds interactive and social sports apps to its portfolio for three teams.
Canadian dramas hold steady: BBM Canada, Aug. 1 to Aug. 7
Combat Hospital and Rookie Blue maintain audience share for the fifth and sixth spots for the week, with Flashpoint in at #7.
Corona sings a summer tune
The Molson Coors brand breaks the city landscape with a beach backdrop and karaoke booth.
Say Media acquires Remodelista
The Montreal-based media group takes over the interior design site.
Amex tells you where to go
The credit card co’s multi-platform campaign includes an interactive events page on the Toronto Life website.
Google launches Engage
The company’s newest program is based on educating small businesses on the use of AdWords.
Notes from the Mediascape: The evolution of 2D barcodes
SnapTag, a US-born alternative to traditional QR codes, can be used by non-smartphone users.
Dynamite plays spy with consumers
The clothing retail brand launches an espionage-inspired contest on Facebook to up its game on social media.
Big Brother top ranking continues: BBM, July 25 to July 31
The reality show nicks a three-night win for Global, while Combat Hospital continues to hang on to its second place spot.
Energizer lights a positive path
The Canadian introduction of the brand’s Night Race is sponsored by the likes of Molson and ING Direct.
Snoop Dogg smooth talks KiSS 92.5 listeners
The hip hop celeb lends his signature voice to the radio station in a TV spot that has him reading Facebook fan posts.
Around Vancouver airport in 80 days
YVR commemorates its anniversary with a social media contest, with the winner living at the airport.
WagJag kicks into express mode
The Canadian group buying site launches a location-based mobile app with an experiential campaign.
Big Brother is on a hot streak: BBM, July 18 to July 24
The reality show stole its third week win since the season premiere, with Combat Hospital making its way back up to #2.
BrainTrust gives cash for sporting helmets
The community org sponsors heads in a campaign to motivate youth to cover theirs up.
