Jordan Twiss
Spotted! Lego takes a Playcation
The toy brand is hitting the road for a cross-country tour that will see it bring a trailer to festivals and locations like Centreville Amusement Park, the Calgary Zoo and the PNE.
Staples celebrates back-to-school
The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.
Amazing Race Canada rises to the top: BBM
The Canadian version of the American reality show netted 2.99 million viewers, while CTV Evening News was the top weekly show for July 15 to 21.
AOL’s fall upfront plans
Dana Toering, AOL Canada’s director of sales, talks about the upcoming Programmatic Upfront, which will allow Canadian advertisers to commit dollars to AOL’s programmatic inventory.
Storage Wars Canada sponsorship opps revealed
The reality show premieres Aug. 29 on OLN, and will offer custom ad and integration opportunities across categories like automotive and tourism for both TV and digital.
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
The Score sees third-quarter growth
The mobile sports app company also announced a restructuring of its leadership team.
Suite 66 inks new ad representation deals
The boutique digital sales company is bolstering its network in the automotive and financial categories to compete with the rise of RTB.
Ipsos Canada names new advertising researching president
Gordon Bingham will step into the position, and be responsible for managing the Ipsos ASI teams in Toronto, Montreal and Vancouver.
Canada Summer Games Host Society puts its game face on
The society is promoting the 2013 Games in Sherbrook Que., with TV spots, which are accompanied by its first ever digital and national radio buys.
Evolve Media goes ‘3D’ with new ad unit
The publisher’s Out of Unit Player adds pop-out 3D effects to advertisers’ assets, and has been leveraged in Canada by Lexus.
Sourceknowledge adds gamified ad units
The Montreal-based ad network’s co-founder talks about the company’s partnership with blurbIQ, which will see it expand its video offerings for advertisers.
Muskoka Brewery unravels the Mad Tom mystery
The brewery is exploring the many legends behind the name of Mad Tom IPA with its first-ever mass radio campaign for the brand.
Under the Dome remains on top: BBM
The sci-fi drama nabbed 1.78 million viewers, while CTV Evening News was the most-watched weekly show for July 8 to 14.
Hard-hitting animal rights ads: MiC’s Global Tour
Jungle Media’s Sheri Metcalfe weighs in on print ads from Wildlife Friend Foundation, Conservation International and PETA.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
