Jordan Twiss
NHL Playoffs score big with viewers: BBM
CBC’s hockey coverage netted 2.04 million viewers, while TSN’s was the top weekly program for May 27 to June 2.
Kraft Dinner makes guilt feel good
The Kraft Foods Canada brand has launched its first major Quebec campaign in 12 years, using OOH ads and transit shelter vending machines.
Redux Media inks ad representation deal with SpinMedia
Redux’s Chris Patheiger talks about the pact and how it expands the company’s portfolio.
CN Tower steps out on the edge
The attraction is promoting its EdgeWalk with an augmented reality campaign that offers a virtual 360-degree view from the top of the tower.
Spotted! Dawn dishes out goodness
The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.
MuchMusic unveils sponsor lineup for 2013 MMVAs
Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.
Muskoka Brewery wants to know your summer vice
The company has launched an Instagram contest for its seasonal brew, Summer Weiss, and has partnered with The Weather Network.
Pan Am Games add Pearson Airport to sponsor list
The Games will leverage the airport’s advertising and exhibiting space, and also sell Games-related merchandise.
Tourisme Montreal captures the moment
The tourism board is targeting groups, including families and the LGBT community, with five niche campaigns and a website with user-generated content.
Sporting News Media unveils Canadian partnerships
The US-based digital sports content player will offer advertising, sponsorship and brand integration opps around its flagship sites and web player, says CEO Juan Delgado.
Rebellion Media acquires Crucial Interactive
The acquisition will see Crucial operate as an independent division within the digital media company and sell its digital and mobile ad inventory.
Fallsview Casino launches AR billboard
The Niagara Falls-based casino is using its first-ever augmented reality billboard in Toronto to remain competitive in the crowded gaming category.
Criminal Minds rises to the top: BBM
The crime drama netted 2.05 million viewers, while the NHL Playoffs were the top weekly program for May 20 to 26.
Spotted! Corona throws a colourful party
The brand extended its “Live Mas Fina” brand campaign with a paint party and live concert in Toronto.
RTB offers new data opportunities: panel
At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
