Loukia Papadopoulos
Evolve Agency Group appoints new president
Ira Baptiste has been promoted internally to the role.
Vancouver Canucks, Rogers and Sportsnet extend partnership
The deal will see Rogers retain naming rights to its arena.
Cossette Media introduces a Responsible Media Solutions group
The agency’s mission through the new entity is to make media matter.
Dairy Farmers of Ontario’s latest campaign targets ‘everybody’
The approach relies primarily on video.
Cineplex to bring TikTok to the big screen
Advertisers can now showcase their brands in content featured during the pre-show.
Cairns Oneil asks clients to pause Twitter activity due to Musk takeover
Interpublic Group, Mediabrands and FCB have expressed similar sentiments.
2022 Media AOY Silver: PHD leads with purpose (and lots of good intel)
The agency has invested in senior-level expertise, data analysis and creative.
2022 Media AOY Bronze: Touche drives innovation through data
Touche isn’t just adapting to innovations in media: it wants to lead them.
RECMA releases its 2022 Canadian media agency evaluation
Three of the top five agencies are part of the Omnicom Media Group.
The Co-Operators moves up to the top radio buyer spot in Toronto: Media Monitors
Meanwhile, General Motors took the top spot in Montreal.
Bell Media awards Big Brothers Big Sisters for its DE&I efforts
The organization will receive $1 million worth of inventory on Bell Media platforms.
September is the fourth month of 2022 to see ad investment decline
Despite overall dips, a few outlier industries did manage to finish Q3 up compared to last year.
Spotted! McCain Regen Fries joins the metaverse with free game
The company has also launched a restaurant activation that bridges the metaverse and real-life experience.
Nescafe uses segmentation data to reach coffee-lovers across Canada
Environics Prizm allowed the brand to categorize consumers into distinct clusters.
Reddit partners with four companies to develop Ads API
Advertisers will now have the capacity to measure creative efficacy as well as automate, scale and optimize their campaigns.
