Matthew Chung
Rogers hires an exec from Google
Jacob Glick joins the media co as its chief corporate affairs officer, replacing Phil Lind.
Can designer tees woo more women to watch football?
The CFL’s VP of marketing explains how the partnership with etailer eLuxe will reach new audiences ahead of the Grey Cup.
Making an online original push
CTV and W Network are making plays in the original content space with digital hubs and interactive series.
The battle’s on, everywhere
Media cos are locking up content rights, beefing up their catch-up services and launching online original content in a bid to conquer the digital space.
Degree teams with P.K. Subban for TV series
The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.
BelVita starts well with V
As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.
Small businesses we’d tune in for
On the heels of shows like Timber Kings and Pawn Stars, we break down who else has reality show potential.
Canadian Tire documents a community
The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.
Specialty TV’s survival plan
Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.
OMD, John St. and Tribal Worldwide win big at Agency of the Year
The three agencies took the titles of top media, creative, digital shops, respectively, while Touche! PHD’s Karine Courtemanche won Media Director of the Year.
Spotted! Microsoft unleashes the dead for Xbox One
The electronics co’s stunt brought characters from the game Dead Rising 3 to the streets of downtown Vancouver and was supported by an interactive ad on Microsoft Canada’s home page.
Spotted! Microsoft goes big with Xbox One
The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.
Dempster’s targets DIY guys
The Canada Bread brand’s campaign steers away from moms to take aim at millennial males.
Spotted! Deep ‘n Delicious goes on tour
McCain Foods is visiting four family-oriented destinations this summer in support of its iconic cake reboot.
Loblaw to buy Shoppers Drug Mart
The grocery retailer expands its small-format footprint with the acquisition of the drug store company.
