Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

COBS Bread-Cobs Bread Doughnation Campaign Underway with Goal of

COBS bakes more digital into doughnation day

The bakery brand harnesses an always-on digital play and mobile pre-roll to ensure local penetration.

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Media and IDFA: Returning to responsible advertising

Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.

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Meghan and Harry dominate the ratings: Numeris

Oprah’s sit-down with the former royals was a hit for Global, while hockey and police dramas continue their strong performance.

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Chef Anna Olson gets live for branded content

The Canadian online personality is betting on live streaming content for sponsorship opportunities.

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Automakers accelerate their radio buys: Media Monitors

Domestic and international automakers boosted buys last week, but OLG and the Government of Quebec stayed on top.

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DOOH newcomer Allvision invests in new sales hires

The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.

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Polar spins off programmatic offering into its own division

The Toronto-based ad tech company hopes Nova will build on a 331% increase in programmatic-driven revenue in 2020.

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Wattpad launches content production offering for brands

The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.

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Arlene Dickinson acquires The Bullet and Newsworthy

The website and content agency align with recent strategic food- and health-focused shifts at the entrepreneur’s other companies.

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IAS and Xandr partner to provide more programmatic context

Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.

Matt Kelley - Gainshare

GainShare hires new SVP of consumer experience

The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.

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Twenty Two Media creates sponsorship-fueled content hub

The publisher of Foodism and Escapism wants to grow its footprint on YouTube by developing quick-hit-style branded content.

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The Golden Globes makes a mark: Numeris

NHL hockey and CTV programming continued to lead, but the award show had an impact across markets.