Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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Sportsnet announces Stanley Cup Final coverage

The Canadiens make the Stanley Cup final for the first time in 28 years.

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Nextdoor hires head of international to fuel growth

Plus, Mediabrands brings on a new manager of communications for Media Experts, and Narcity builds up its sales team.

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Behind Google’s new FLoC timeline

Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.

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How theScore is welcoming single-sports betting to Canada

With the passing of Bill C-218, organizations like theScore can integrate media and wagering offerings across the country.

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The Media Innovation Awards are set to return

Mediacom’s Kevin Johnson and Unilever’s Robin Hassan will be co-chairs of this year’s awards, which is introducing a jury D&I prize.

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IAB Canada partners with Quantcast to modernize compliance

The new partnership is based around a consent management platform the trade association will use to drive adoption and best practices.

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Why ALS Canada pivoted its advocacy online

In the organization’s biggest online activation to date, the “Time is now” campaign is positioned to raise awareness and effect change at scale.

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Pattison adds podcasts to its media mix

The media owner has partially acquired full-service podcast production company Everything Podcasts to jumpstart its foray into the channel.

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Season finales lead the pack: Numeris

NHL hockey viewership declined but remained a top performer, with Euro 2020 games stepping up in some markets.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

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Provincial governments keep investing in radio: Media Monitors

While the Quebec government maintains its longstanding lead in the Montreal market, Ontario’s provincial government is coming on strong in Toronto.

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The difference(s) between Gen Z and millennials on Pinterest

The platform provides some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.

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CBC prioritizes DEI programming initiative for brand-safe content

Advertisers and audiences alike are requesting diverse, inclusive and representative content reflecting modern-day Canada.

Bell Media-Canadian Radio Broadcasters Join Together to Amplify

Over 400 radio stations collaborate for A Day to Listen

The partnership harnesses the power of radio to recognize National Indigenous History Month and enact change.

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Kijiji partners with Infosum for privacy-first data sharing

The cookieless collaboration helps brands and advertisers more effectively target Canadian shoppers on Kijiji and Kijiji Autos.