Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell

GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

COBS Bread-Cobs Bread Doughnation Campaign Underway with Goal of

COBS bakes more digital into doughnation day

The bakery brand harnesses an always-on digital play and mobile pre-roll to ensure local penetration.


Media and IDFA: Returning to responsible advertising

Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.


Meghan and Harry dominate the ratings: Numeris

Oprah’s sit-down with the former royals was a hit for Global, while hockey and police dramas continue their strong performance.

Anna Olson

Chef Anna Olson gets live for branded content

The Canadian online personality is betting on live streaming content for sponsorship opportunities.


Automakers accelerate their radio buys: Media Monitors

Domestic and international automakers boosted buys last week, but OLG and the Government of Quebec stayed on top.


DOOH newcomer Allvision invests in new sales hires

The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.

For article header image - Globe Programmatic

Polar spins off programmatic offering into its own division

The Toronto-based ad tech company hopes Nova will build on a 331% increase in programmatic-driven revenue in 2020.


Wattpad launches content production offering for brands

The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.


Arlene Dickinson acquires The Bullet and Newsworthy

The website and content agency align with recent strategic food- and health-focused shifts at the entrepreneur’s other companies.


IAS and Xandr partner to provide more programmatic context

Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.

Matt Kelley - Gainshare

GainShare hires new SVP of consumer experience

The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.


Twenty Two Media creates sponsorship-fueled content hub

The publisher of Foodism and Escapism wants to grow its footprint on YouTube by developing quick-hit-style branded content.

golden globes

The Golden Globes makes a mark: Numeris

NHL hockey and CTV programming continued to lead, but the award show had an impact across markets.