Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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How Twitter Canada is preparing for Tokyo

Leading up to the Summer Olympics, the social platform provides brand guidance around activation during the 16-day event.

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Purolator delivers small business grant contest

The contest is positioned to provide the growing number of Canadian small businesses with marketing and other financial support.

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Pinterest bans weight loss ads

The ad policy update expands on existing ones prohibiting body shaming and dangerous weight loss claims.

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Cottage Life Podcast and Off! partner for season two

The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.

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Elevent taps Lemmon as chief commercial officer

The sponsorship specialist is growing its footprint outside of Quebec to expand to Toronto, the U.S. and Europe.

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America’s Got Talent takes the top: Numeris

But an eclectic mix of programming rounded out the rest of the TV rankings for the week.

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Radio’s big spenders are relatively unchanged: Media Monitors

However, QSRs, automakers and the Real Canadian Superstore reported stronger radio buys.

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Sportsnet announces Stanley Cup Final coverage

The Canadiens make the Stanley Cup final for the first time in 28 years.

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Nextdoor hires head of international to fuel growth

Plus, Mediabrands brings on a new manager of communications for Media Experts, and Narcity builds up its sales team.

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Behind Google’s new FLoC timeline

Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.

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How theScore is welcoming single-sports betting to Canada

With the passing of Bill C-218, organizations like theScore can integrate media and wagering offerings across the country.

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The Media Innovation Awards are set to return

Mediacom’s Kevin Johnson and Unilever’s Robin Hassan will be co-chairs of this year’s awards, which is introducing a jury D&I prize.

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IAB Canada partners with Quantcast to modernize compliance

The new partnership is based around a consent management platform the trade association will use to drive adoption and best practices.

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Why ALS Canada pivoted its advocacy online

In the organization’s biggest online activation to date, the “Time is now” campaign is positioned to raise awareness and effect change at scale.

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Pattison adds podcasts to its media mix

The media owner has partially acquired full-service podcast production company Everything Podcasts to jumpstart its foray into the channel.