Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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Acast partners with Donovan Bailey for new podcast

The weekly series will be ad-supported and feature integration opportunities for brands looking to lean into Bailey’s fan base and potential new audience.

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Kraft Heinz’s Crave and Bud Light join the Toronto Ultra

The brands join a growing list of Overactive Media sponsors looking to tap into esports.

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America’s Got Talent and sports on top: Numeris

While AGT nabbed the top single-day viewing totals, Stanley Cup Finals and quarter final soccer grabbed a lot of attention.

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TheScore’s record revenue dinged by spending on growth

The media and sports wagering organization continues to invest heavily in expansion, offsetting continued record-setting revenue.

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Why Onlia added drive-ins to its media mix

The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.

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Goodfood takes back the top: Media Monitors

Despite losing the number one ranking, lotteries stayed strong in Toronto, along with the insurance category, which increased its radio play in Montreal as well.

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Sharethrough launches dynamic video captions

With many mobile users watching video ads on mute, the new service makes content outside of walled garden ecosystems more effective and accessible.

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Canadian ad spend one of the fastest growing in 2021: report

Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.

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Amazon launches partner network

The new network is a global community of agencies and providers helping advertisers effectively make use of Amazon’s ad products.

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Call for entries: Media Leader and Media Partner of the Year

After a pandemic-fuelled hiatus, the MIAs are back, opening entries for the special individual and company awards.

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The Trade Desk launches new platform built around first-party data

Solimar aims to make it easier for clients to use first-party data when building and measuring digital ad campaigns.

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Technology’s role in post-pandemic retail shopping: study

The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.

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Despite ad increase, Postmedia reports Q3 revenue decline

The publisher is innovating for the future, but the company’s president and CEO again pointed to the need to legislate Facebook and Google.

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Genesis Motors and TSC make car shopping easier

A one-hour special called TSC Auto Motives with Emma Hancock targets women and makes the car-buying process easier and more accessible.

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Golf Town teams up with TournamentCaddie

The new partnership is part of the golf retailer’s plan to enhance the golf experience and provide brands with access to a coveted golfing audience.