Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
captivateElevator

Captivate expands programmatic reach with Broadsign

The location-based DOOH network aims to get more exposure to buyers unfamiliar with the platform.

Scotties 40th Tournament of Hearts

Kruger pivots spend to keep up support for Scotties Tournament of Hearts

Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.

Page Contect AI

StackAdapt preps context-based, cookie-free targeting

The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.

Mike DeOliveira

Epitaph hires head of digital platforms to build data side of business

The independent agency’s growth continues, adding Mike DeOliveira to further develop its targeting and segmentation capabilities.

AMNET

Torstar hires adtech veteran to lead innovation

Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.

programmatic-takeaways-header

What Magnite’s moves mean for the CTV landscape

Increasing its scale via SpotX deal will make it the largest independent CTV and video ad platform, and one of the few big global players with a Canadian presence.

dachires

New business fuels media hires at DAC Group

The digital media agency continues its hiring spree on the heels of new business wins and category growth.

Uber Eats Wayne's World

How brands are making the most of the Super Bowl

Some brands are opting out, with others opting in for the first time. How are they all standing apart?

ricola-menthol-centres-super-bowl-main

Ricola Canada makes a late pivot into its first Super Bowl spot

A chance to get 15 seconds of ad time during the game presented an opportunity to get a big audience.