Mike Connell
Behind the buy: ACE Bakery reinvests in its brand
Union Creative moves away from TV and goes digital-first to build awareness beyond ACE’s flagship baguette.
Tele-Quebec turns to CBC to handle national sales
The national and provincial public broadcasters are teaming up to help compete for media dollars outside of Quebec.
Behind the buy: Expedia’s biggest brand spend in five years
The new cross-media campaign tries to rebuild consumer confidence in travel.
Despite drop in viewers, Oscars take the top spot: Numeris
Despite leading the national TV rankings, viewership for this year’s Academy Awards was down.
Twitter opens up Spaces
Twitter addresses accessibility and layers on additional components to improve the Spaces experience.
CDPQ and CVC acquire majority stake in BlueFocus International
The new global group encompasses Vision7′s Cossette Media and represents continued tech, data, and talent expansion.
Goodfood stays hungry: Media Monitors
The online grocer was strong in both Toronto and Montreal, with dealer associations and government respectively retaining categorical leads.
Verizon sells off Verizon Media
The acquisition allows Verizon Media to focus on continued digital media growth.
OMG…a new Canadian media company
Overstory Media Group is a west-coast based initiative focused on building local news across the country.
Narcity launches self-serve ad platform
The media company’s new ad platform provides SMEs with the ability to target millennials and Gen Z audiences locally.
Canadians are on TikTok more than ever: study
The platform supplanted Facebook usage and is trending to stay that way post pandemic.
People Moves: Havas appoints North American CSO
Plus, La Presse names first director of media creativity and Havas picks new North American strategy lead.
Increased ad revenues boost Twitter’s earnings
The platform predicts a “modest impact” for the rest of 2021 in the wake of Apple’s ATT rollout.
