Mike Connell
Captivate expands programmatic reach with Broadsign
The location-based DOOH network aims to get more exposure to buyers unfamiliar with the platform.
Kruger pivots spend to keep up support for Scotties Tournament of Hearts
Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.
StackAdapt preps context-based, cookie-free targeting
The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.
Epitaph hires head of digital platforms to build data side of business
The independent agency’s growth continues, adding Mike DeOliveira to further develop its targeting and segmentation capabilities.
Torstar hires adtech veteran to lead innovation
Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.
What Magnite’s moves mean for the CTV landscape
Increasing its scale via SpotX deal will make it the largest independent CTV and video ad platform, and one of the few big global players with a Canadian presence.
New business fuels media hires at DAC Group
The digital media agency continues its hiring spree on the heels of new business wins and category growth.
How brands are making the most of the Super Bowl
Some brands are opting out, with others opting in for the first time. How are they all standing apart?
Ricola Canada makes a late pivot into its first Super Bowl spot
A chance to get 15 seconds of ad time during the game presented an opportunity to get a big audience.
