Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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Behind the buy: ACE Bakery reinvests in its brand

Union Creative moves away from TV and goes digital-first to build awareness beyond ACE’s flagship baguette.

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Tele-Quebec turns to CBC to handle national sales

The national and provincial public broadcasters are teaming up to help compete for media dollars outside of Quebec.

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Behind the buy: Expedia’s biggest brand spend in five years

The new cross-media campaign tries to rebuild consumer confidence in travel.

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Despite drop in viewers, Oscars take the top spot: Numeris

Despite leading the national TV rankings, viewership for this year’s Academy Awards was down.

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Twitter opens up Spaces

Twitter addresses accessibility and layers on additional components to improve the Spaces experience.

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CDPQ and CVC acquire majority stake in BlueFocus International

The new global group encompasses Vision7′s Cossette Media and represents continued tech, data, and talent expansion.

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Goodfood stays hungry: Media Monitors

The online grocer was strong in both Toronto and Montreal, with dealer associations and government respectively retaining categorical leads.

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Verizon sells off Verizon Media

The acquisition allows Verizon Media to focus on continued digital media growth.

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OMG…a new Canadian media company

Overstory Media Group is a west-coast based initiative focused on building local news across the country.

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Narcity launches self-serve ad platform

The media company’s new ad platform provides SMEs with the ability to target millennials and Gen Z audiences locally.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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People Moves: Havas appoints North American CSO

Plus, La Presse names first director of media creativity and Havas picks new North American strategy lead.

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Increased ad revenues boost Twitter’s earnings

The platform predicts a “modest impact” for the rest of 2021 in the wake of Apple’s ATT rollout.