Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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Season finales lead the pack: Numeris

NHL hockey viewership declined but remained a top performer, with Euro 2020 games stepping up in some markets.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

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Provincial governments keep investing in radio: Media Monitors

While the Quebec government maintains its longstanding lead in the Montreal market, Ontario’s provincial government is coming on strong in Toronto.

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The difference(s) between Gen Z and millennials on Pinterest

The platform provides some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.

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CBC prioritizes DEI programming initiative for brand-safe content

Advertisers and audiences alike are requesting diverse, inclusive and representative content reflecting modern-day Canada.

Bell Media-Canadian Radio Broadcasters Join Together to Amplify

Over 400 radio stations collaborate for A Day to Listen

The partnership harnesses the power of radio to recognize National Indigenous History Month and enact change.

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Kijiji partners with Infosum for privacy-first data sharing

The cookieless collaboration helps brands and advertisers more effectively target Canadian shoppers on Kijiji and Kijiji Autos.

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P&G commits to privacy and cross-platform transparency

Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.

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Behind the buy: Reese’s moves from awareness to engagement

Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.

(From left to right) Anastasia Adani (CEO, A Plus Creative), Susy Brown (marketing director, Estée Lauder Canada), Phylicia George (Athlete); Alannah Yip (Athlete); Hannah Kelly (Estée Lauder Canada); Julie Sutherland (Estée Lauder Canada).

Estee Lauder doubles down on Facebook for Shades of Canada

Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.

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Canada Life the new naming sponsor for the Winnipeg Jets stadium

The 10-year agreement officially starts on Canada Day, though Bell MTS remains on as the venue’s telecom partner.

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Round one of the NHL playoffs dominated the ratings: Numeris

Game seven of the Leafs vs. Canadiens series was the most-watched NHL broadcast ever, reaching 52% of the country.

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Goodfood retakes top radio spot: Media Monitors

Provincial governments maintained strong spend in both Toronto and Montreal, along with automotive and sleep categories.

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Reddit kicks off first campaign in a Canadian media strategy

Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.