Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
HBC Live a Colourful Life

Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’

The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”

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Bell Media prepares to launch French-language news service

Noovo Le Fil will air on Noovo’s TV, radio and internet channels.

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Bud Light tries a new strategy to support its documentary

Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.

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Podcasters and wireless carriers boost their buys: Media Monitors

Lotteries and QSRs topped the rankings Toronto, and online gaming made a move in Montreal.

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Over 40% of people working in media are rethinking jobs

The State of the Nation survey reveals changes to careers, time and how we work have been top of mind during the pandemic.

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Swiss Chalet renews WW partnership with a big paid strategy

The family service restaurant focuses on community engagement by investing more in social spend.

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UM, Cossette Media and Touche lead RECMA’s Canadian ratings

Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.

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Mude keeps its media plan nimble for Canadian launch

The Irish health beverage startup is focusing on dynamic digital and OOH that will help it identify and respond to local demand.

Top Chef Canada

Top Chef Canada announces three new sponsors

Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.

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NHL games make a strong showing: Numeris

Hockey dominated ratings in Toronto and Edmonton, with CTV making a strong showing nationally.

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Google will not develop alternative user-tracking identifiers

The company makes its post-cookie plans explicit and commits to its FLoC approach, which will begin public testing this month.

Canada Goose, Rhude and NBA

Canada Goose supports new NBA partnership with first foray into TV

As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.

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Lotteries double down in Toronto: Media Monitors

QSRs still held strong in the Toronto market, while most categories dropped play counts across the board in Montreal.

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Torstar is eyeing online betting

The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.