Megan Haynes
Coca-Cola inspires Canadians to give back
Working with non-profit partners WWF, the Breakfast Club and ParticipAction, the soft drink maker launches a campaign targeting women.
Mitsubishi offers electric car therapy
The car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.
Republik wins Campagna Motors account
The Montreal shop takes over all aspects of communications and creative for the motorcycle co.
Chevrolet merges creative teams to form global agency
Commonwealth, formed by Omnicom and Interpublic Group, takes over as AOR for the car manufacturer, saving the company $2 billion over the next five years.
Skittles touches the untouchable
The evolution of last year’s award-winning campaign includes a new cast of mythical characters.
Hiring expected to increase this spring
Twenty-two percent of ad and marketing execs plan to hire in the second quarter, according to a survey by the Creative Group.
Seven Canadians named Cannes judges
Top creatives and execs from agencies including ZenithOptimedia, John St., DDB and Leo Burnett will have their say at the festival this summer.
Canadian Young Marketers come to Cannes
The Globe and Mail‘s Andrew Saunders talks about ramping up Canadian participation at Cannes, as entries open for the 59th annual edition of the festival.
Tourism Whistler wants you to get away
The B.C. ski spot has launched its largest campaign to date, promoting a contest which offers a month-long sabbatical to one lucky winner.
Travel Alberta brings the slopes to the elevator
The tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.
Canadians wary spenders: study
Sixty-five percent of Canadians believe now is not a good time to be spending money, according to a recent release from Nielsen.
Postmedia launches 10 new apps for iPhone
The apps for nine city papers and Dose.ca complement existing versions for tablets and other smartphones.
Mars Canada and the CTC win top Media Innovation honours at CMAs
The two companies nabbed Gold at this year’s awards, with digital work by Proximity and DDB.
