Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Does Pinterest’s push around positive content offer enough to brands?

Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.

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Twenty percent of Canadian adults have used food delivery services: study

Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.

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How Verizon’s no-cookie solution fits in the emerging ecosystem

The cookie-less suite of advertising tools will be available in Canada through Verizon’s DSP in Q2.

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Behind the Uber Eats IG integration

The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.

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Open Farm launches its first Canadian TV campaign

The farm-to-bowl brand is hoping to get in front of pet owners as often as possible to support its omnichannel expansion.

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La Presse taps Patrick Salois for VP sales and operations role

Salois’ mandate includes clarifying the use of technology and its ability to drive advertising data.

GE Appliances Canada-GE Appliances Canada Extends Support of Soc

GE sponsors CF Montreal to extend support of Canadian soccer

The appliance maker is also an official partner of the Toronto FC and the Vancouver Whitecaps.

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Twitter recategorizes its suite of ad products

Nearly two dozen ad formats have been simplified to five categories, revealed along with a host of new features.

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Future Focus 2021 and the age of assisted commerce: report

iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.

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Latest database examines on- and offline behaviour during COVID-19

Vividata’s SCC Metrica Fusion Database combines consumer survey data and passive digital measurement analysis.

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Jim Pattison Broadcast Group rebrands as Pattison Media

The company’s new brand, which comes with a local business revitalization program, aims to reflect the digital side of its business.

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Horizon develops multichannel campaign to fight Asian hate

The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.

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St. Joseph relaunches Canadian Business

A return to print in fall 2021 and more dynamic content online will include a focus on entrepreneurs and women in business.

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Spotify launches another playlist sponsorship opportunity

Canadian advertisers now have access to display, audio, and video ad opportunities through the personalized playlist’s 12 billion streams.