Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Datonics launches new Canadian data segments

Data is classified into various archetypes based on life stage, B2B, beahvioural and purchase data.

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Some brands returning to digital spend, but recovery remains slow

Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.

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Spotted! How Quebecor is keeping people connected through OOH

Although demand for inventory has been low, the media company is using that space to make people smile.

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Smart speaker ownership passes 25%, AM/FM holds steady

The annual Infinite Dial study showed that Canada is one of the most active markets in online audio listening.

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Ecommerce, auto sites and social seeing new surges

Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.

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Will Spotify’s big bucks spent on podcasts pay off?

The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.

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News Media Canada creates a made-in-Canada programmatic network

The Maple Network Exchange was conceived to help advertisers hit a “sweet spot” with Canadian news readers.

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Desjardins strikes a “media-heavy” partnership to lift spirits

The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.

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How Quebecor’s targeting receptive ad audiences

Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.

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Inside CBC’s new brand safety move

The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.

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Who’s pulled (and pushed) radio spend during COVID?

Edmonton has had perhaps the easiest go, but times are tight everywhere.

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How TheScore pivoted in a world without live sports

From TikToks to jersey rankings and draft trackers, the sports media company is pulling out all the stops – and snagging sponsorships.

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Bell Media looks ahead to summer on CTV and TSN

Some sports, such as PGA Tour golf and NASCAR, will return to airwaves, albeit without live audiences.

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The Beer Store goes digital for a social distance-friendly campaign

A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.