Patti Summerfield

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Articles by Patti Summerfield
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Tim Hortons gets into gaming to boost Camp Day

A Twitch fundraiser aims to extend the annual fundraiser outside of restaurants.


How brands are reaching new audiences by way of Twitch

BMO, Kraft Heinz, Taco Bell and Shaw have found ways to leverage the platform to its advantage.


FanDuel becomes NFL’s official sportsbook in Canada

The sports betting brand increases its presence with leagues, teams and broadcasters.


BioSteel signs multi-year sponsorship with NHL

With Gatorade out, the league’s new official hyrdration partner is activating at all levels, beginning at scouting.

Chris Hummel

Horizon launches a B2B practice

Green Thread aims to apply the agency’s data-driven approach to a new core capability.


Twitter tests new ad and content features

Canada is among the first markets to get Notes and Location Spotlight, with features tied to measurement and campaign optimization coming in the future.

Shelley Smit Welcomes All things Ad

Mediabrands joins event to attract Black talent to advertising

All Things Ad TO welcomed IPG’s media agencies to the mentoring event meant to address the industry’s inclusion gap.


Is the threat of a recession tomorrow impacting media decisions today?

Both history and post-pandemic trends suggest it will be some time before the state of the economy impacts spending, but some are looking to more flexible channels… just to be safe.


Atedra spins off standalone DOOH DSP

Adstanding has access to 250,000 digital screens across North America.


SiriusXM launches its ad buying platform in Canada

AudioGO provides an integrated platform to buy and target audio ads across digital music and podcast platforms.


Why ad experts are welcoming Canada’s new privacy rules

While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.


TikTok, Reddit and LinkedIn are gaining social media share

The latest MTM report looks at how Canadians are using social media in 2022.


Spotify and IAS partner on audio brand safety

UM Worldwide is helping test a solution to give advertisers more confidence in a growing area of ad spending.


How an Amazing Race sponsorship fits with Guru’s growth plans

A sizeable presence during one of season’s most-watched shows is part of a broader summer strategy that includes festivals and other events.