Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
jonathan-farber-gjHmip_Lmg4-unsplash

Spotify gets one step closer to radio with Anchor

The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.

Judi-colour

P&G media director to chair new measurement committee

Judi Hoffman says cross media measurement is needed to address the problem of waste in the system.

kelly-sikkema-roJv_dmHKVA-unsplash

Canada’s total ad spend to drop 8.7% this year: eMarketer

Digital ad spending will grow in the market – only slightly – but represents well over half of the country’s ad spend.

miltiadis-fragkidis-AydP5PPfWpM-unsplash

The Distillery District gets an ad partner in Eat It Up Media

The historic district’s ad units will include banners, murals, projections and experiential.

Screen Shot 2020-10-28 at 9.02.52 AM

National Bank inks a new sponsorship deal

The bank is the new presenting sponsor of L’actualité‘s annual Growth Leaders 2020.

Tony C

Tony Chapman, RBC head to Bell Media radio

The goal of the new national radio show is to extend a positive message to Canadians by sharing real stories.

Retro TV

Sports ruled the summer, while U.S. nets perform well in Canada

A study of set top boxes revealed a fervent tuning in to sports, but Global ruled among Canadian national networks.

Rosanne Caron

Exit interview: Rosanne Caron

Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.

Randy Landscape

Wade Oosterman to assume Bell Media leadership from Lennox in 2021

After Randy Lennox’s surprise exit announcement, Bell has announced several changes, including a new role for Devorah Lithwick.

sara-kurfess-O1mej4P-Rws-unsplash

YouTube experiments with ecommerce

A new Shopify integration is being tested to create a seamless sell-through experience for the platform.

Bike Share

Toronto’s Bike Share gets a media partner in Astral

The deal includes 400 ad faces, which are exposed to more than 2.4 million rides annually.

image002

Walmart Canada creates a limited Canadian edition of Supermarket Sweep

Although the upcoming reboot is U.S.-based, the retailer found a way to deliver a homegrown twist.

CDM

Cineplex “flexes” new place-based AI solution

The desire to create more contextual ads in-store based on both first- and third-party data drove the development.

Hayley Elsaesser-Champion the Truth-maskblack

Why National Newspaper Week went high fashion

As the country looks to newspapers for truth, the organization took an edgy step.