Patti Summerfield
Women in the stands: BBM Media Snapshot
Ever wondered about what other activities female football fans are into?
Photography: Nielsen Media Research Spend Trend
Magazines are getting the picture.
Near seniors – a profile of 55- to 64-year-old Canadians: BBM Media Snapshot
This cohort of consumers is 70% more likely than average Canucks to be planning to buy $40,000+ new cars.
Pampering and personal care: Nielsen Media Research Spend Trend
TV and dailies are looking good.
Cueing up pool players: BBM Media Snapshot
A million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.
Back to school: Nielsen Media Research Spend Trend
TV gets top marks for back to school.
Theme parks and water parks by the numbers: BBM Media Snapshot
Do roller coasters, water slides and snowboarding lead to the need for braces?
Career search and training: Nielsen Media Research Spend Trend
Dailies are teacher’s pet.
Rising young media star: ZenithOptimedia’s Lavender
This is the final installment in MiC‘s latest series profiling next-gen media minds – identified after strategy and MiC asked media shops to single out their top innovative and strategic recruits.
Rising young media star: Initiative’s Paterson
This is the 12th installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Late-night shoppers: BBM Media Snapshot
They’re mostly young and a lot of their favourite activities take place after the sun goes down.
Sports, events and entertainment: Nielsen Media Research Spend Trend
Dailies are taking centre stage when it comes to ad spend for leisure pastimes.
Rising young media star: Genesis Media’s Snell
This is the 11th installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Rising young media star: ExceleratorMedia’s Cameron
This is the tenth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Many Canadians grab Zs at B&Bs: BBM Media Snapshot
What are some of the consumer habits of Canadians who choose to stay at bed & breakfasts?
