Patti Summerfield
Closing arguments begin in Google antitrust case
The potential separation of Chrome from Google would have profound implications for advertising technologies.
Goose Digital expands with MoreSales
The acquisition brings expanded digital marketing and marketing automation services to the agency.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
Dentsu Canada and Optable partner to create Merkury
The new platform combines the media agency’s understanding of Canadians with the tech company’s data-sharing tools.
Quebec francophones watch more TV than their English peers: study
When it comes to programming, Quebecers are also more passionate about home-grown content.
Media News: Pinterest launches shoppable gift guides
Plus, Ideon signs with Vertiqal, and Involved expands its global network.
TikTok is now enabling retailers to highlight social content in stores
The retail media offering gives brands the ability to merge digital and physical retail.
Checking in on the Digital Services Tax
While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.
CDIC integrates insurance messaging into popular Canadian shows
A 360-degree media strategy has been designed to raise awareness around financial literacy and economic well-being.
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
Industry News: CRTC launches local radio fund
Meanwhile, MTV Canada says goodbye after nearly 20 years.
Horizon Media reveals seven cohorts that aren’t defined by age
The agency’s 2024 Subculture Field Guide shows shared passions influence purchasing decisions.
