Patti Summerfield
Datonics launches new Canadian data segments
Data is classified into various archetypes based on life stage, B2B, beahvioural and purchase data.
Some brands returning to digital spend, but recovery remains slow
Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.
Spotted! How Quebecor is keeping people connected through OOH
Although demand for inventory has been low, the media company is using that space to make people smile.
Smart speaker ownership passes 25%, AM/FM holds steady
The annual Infinite Dial study showed that Canada is one of the most active markets in online audio listening.
Ecommerce, auto sites and social seeing new surges
Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.
Will Spotify’s big bucks spent on podcasts pay off?
The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.
News Media Canada creates a made-in-Canada programmatic network
The Maple Network Exchange was conceived to help advertisers hit a “sweet spot” with Canadian news readers.
Desjardins strikes a “media-heavy” partnership to lift spirits
The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.
The Media Kitchen wins Pillway, launches first campaign
A primarily digital campaign will target older adults and caregivers as the online pharmacy looks to grow its base.
How Quebecor’s targeting receptive ad audiences
Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.
Inside CBC’s new brand safety move
The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.
Who’s pulled (and pushed) radio spend during COVID?
Edmonton has had perhaps the easiest go, but times are tight everywhere.
How TheScore pivoted in a world without live sports
From TikToks to jersey rankings and draft trackers, the sports media company is pulling out all the stops – and snagging sponsorships.
Bell Media looks ahead to summer on CTV and TSN
Some sports, such as PGA Tour golf and NASCAR, will return to airwaves, albeit without live audiences.
The Beer Store goes digital for a social distance-friendly campaign
A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.
