Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield

TV is the main source of news for top income earners and business leaders

A new Ipsos survey looks at influentials’ media usage, wealth, spending and preferences across product categories.

Meta faces potential breakup in U.S. antitrust trial

Zuckerberg takes the stand to refute claims of orchestrating a monopoly.

COMMB partners with AdEase for AI-driven sales tools

The Spotlite mobile app provides data on advertising campaigns.

Meta platforms key for Canadian newcomers: study

A Strategic Counsel report shows that creators and influencers are also key information sources.

AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact

Plus, CMA launches new AI resources.

Advertising during TV news is the most trusted: YouGov

Seventy-one per cent of Canadians also give ads within news programming their highest attention scores.

All streamed out? SVOD growth stalls: MTM

Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.

TikTok ban delayed for second time

Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.

U.S. puts pressure on Canada’s digital policies

Behind the tariff talk, a deeper dispute is brewing among platforms and publishers.

Positive social media environments deliver positive ad responses: study

Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.

Is Google backing away from news? Media execs weigh in

As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.

Canadian retailers embrace AI agents: Salesforce

According to a recent report, 60 per cent of Canadian retailers say AI agents will be essential to compete within a year.

Basis is launching geo-targeting for political districts

The platform automates political district targeting and ad compliance for Canadian elections.

Canadian OTT subscriptions expected to leap 15%: Convergence

The report also found a drop in Canadian cable, satellite and Telco TV subscribers in 2024.