Patti Summerfield
Late-night shoppers: BBM Media Snapshot
They’re mostly young and a lot of their favourite activities take place after the sun goes down.
Sports, events and entertainment: Nielsen Media Research Spend Trend
Dailies are taking centre stage when it comes to ad spend for leisure pastimes.
Rising young media star: Genesis Media’s Snell
This is the 11th installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Rising young media star: ExceleratorMedia’s Cameron
This is the tenth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Many Canadians grab Zs at B&Bs: BBM Media Snapshot
What are some of the consumer habits of Canadians who choose to stay at bed & breakfasts?
Rising young media star: ZenithOptimedia’s Soucy
This is the ninth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Rising young media star: Genesis’ Langley
This is the eighth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Outdoor living: Nielsen Media Research Spend Trend
It’s the dailies that are enjoying outdoor living the most.
Rising Young Media Star: MindShare’s Blenkhorn
This is the seventh installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Canadians get cool by the pool: BBM Media Snapshot
And swimming pool owners drank 50% more beer on average than non-pool owners in the past seven days.
Summer vacation spending: NMR Spend Trend
It seems that dailies enjoy sunny downtime more than other ad media do.
Rising Young Media Star: Initiative’s Haveman
This is the fifth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Canadian families increasingly ‘living on the Internet’
And their use of social media sites is skyrocketing.
Rising Young Media Star: ZenithOptimedia’s Cosic
This is the fourth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Canadian soccer fans in the stands: BBM Media Snapshot
With the Under-20 World Cup hitting Toronto this month, soccer is top of mind with many Canadians. Who are they, and what else are they into?
