Patti Summerfield
Media Moves: Youtube launches creator takeover offering
Plus, Active Media Services rebrands and Coegi launches in Canada.
Go FM acquires two Evanov radio stations
The two stations were rescued from closing today, but the future of a third Ontario station remains unknown.
Traditional ad spend in Canada dropped 22% YoY in July
Guideline’s numbers show that spend on TV network’s streaming channels grew 181%.
Cineplex Media joins COMMB
The companies have created a new measurement tool that uses AI to track people passing screens in stores and malls.
Recapping the first week of Google’s anti-trust trial
Media execs weigh in on the case, which may lead the U.S. DOJ to force Google to divest some, or all, of its adtech products.
The Retail Council and IAB collaborate on growing digital retail media
The partnership aims to provide opportunities for retailers to build out their offerings, as well as for advertisers to explore what is available.
Noah Vardon appointed group EVP of OMG Canada
Vardon is now responsible for OMD, PHD, Touché, and Hearts & Science in the country.
Pinterest expands shoppable Amazon ads to Canada
The partnership enables users to purchase a product on Amazon directly via an ad.
More than a quarter of Canadians still watch live TV
Roku’s latest survey found a slight uptick in streamers taking action after viewing an ad.
CBC reports record numbers for the Paris Paralympic Games
Canadians spent an average of 1.2 million hours a day watching the Games, an increase of 119% from Tokyo 2020.
While radio is in decline, Canadians are still tuning in: report
The latest MTM research finds that seven in 10 Anglophones continue to listen to AM/FM radio.
Canadians aren’t affected by ads near controversial news: report
A ThinkTV report also found that 94% believe homegrown news is important.
eBay moves global media business to iProspect
The account, which was previously with EssenceMediacom, is now being handled by the Dentsu agency.
Only a third of youth consume news today compared to half in 2022
The most recent MTM Jr. report looks at how the youngest Canadians interact with news.
Caroline Moul named president of Creo Canada
The move comes after more than 22 years at PHD, including six as president.
