Patti Summerfield
Ipsos appoints VP strategic growth for Western Canada
Cameron McFadyen has been given the mandate to drive client growth in B.C. and Alberta
Live sports to drive global ad revenue growth
The PwC Global Entertainment and Media Outlook 2024-2028 projects global industry revenue to reach US$3.4 trillion in 2028.
ThinkTV update shows continued strength of television
The combination of linear and broadcaster streaming services still dominates across all age demos in Ontario and Quebec.
Caddle partners with The Trade Desk
Caddle integrates UID 2.0 into its platform and provides its first-party data and transparency to advertisers.
OLG partners with Team Canada
The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.
Via Rail’s investment in Canadian media pays off
A signatory of the CMDC’s Canadian Media Manifesto, Via Rail is reporting healthy results from its “Nobody Knows” campaign.
Royal Canadian Mint celebrates L.M. Montgomery with new coin
This year marks the 150th birthday of the Anne of Green Gables author.
Hotspex and RainBarrel partner to launch EthoSense
The new Canadian market segmentation solution provides insights beyond demos and behaviourial data.
Numeris appoints interim CEO
Sue Haas is taking on the interim role as Neil McEneaney steps down.
Tangerine Bank emphasizes achievable goals with Pinterest Trends
The bilingual campaign targets consumers searching for financial advice to help them reach small and large money milestones.
Telus chooses Magnite ad server and streaming SSP
The technology will enhance the telecom’s connected TV offering, FAST channel and online video ad inventory.
Following Wildfire ad campaign launches with broad media support
Partners supporting the campaign include Bell Media, CBC, PostMedia, and Spotify.
The Trade Desk rolls out new buying platform
Kokai uses AI to help advertisers target audiences and buy the right ad impressions at the right price.
DoubleVerify releases its 2024 Global Insights Report
According to the study, attention measurement is the most important third-party verification tool across media channels in North America.
Canadians will spend more than 14 years on their mobile apps
A new study reports that mobile phone usage continues to grow year-over-year across all age groups.
