Patti Summerfield
Samsung unveils new research on the popularity of FAST
At its inaugural Samsung Ads Canada Innovation Day, the brand introduced a suite of tools to measure FAST viewership in Canada.
eCommerce technologies are not popular with Canadians
Consumers are not interested in adopting new retail technologies to shop online or to engage with brands on social media.
Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
Narcity is opening up to investors
The cash infusion is set to help NMG fuel the development of technology such as Milla, a savings and rewards cashback program soon to launch.
ICYMI: NHL signs multi-year deal with Intuit QuickBooks
With this partnership, the fintech company aims to reach Canadian entrepreneurs.
Elevate to give community partners advertiser benefits
Inside Out, LGBT YouthLine, Black CAP and Queer & Trans Health Collective among community partners that will be supported by the agency.
The Canadian Out-of-Home Awards celebrated creativity in OOH
Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.
The espnW Summit highlighted the opportunities of women’s pro sports
It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.
Vividata partners with Optable to simplify managing audiences
This collaboration gives advertisers the power to use enriched data for targeting and campaign activation.
Fuel Digital adds three sites to its auto inventory
With the expansion, the company now reaches more than 1.5 million unique monthly visitors with its automotive vertical.
Digital and traditional media spend show YoY increases in April
The only traditional media to see growth was radio and linear TV, which recovered from last year’s decline.
Postmedia sells three Manitoba newspapers
The Winnipeg Sun, The Graphic Leader, and Kenora Miner & News are being sold to Manitoba-based Klein Group.
Royal Ontario Museum moves its business to Cairns Oneil
The new AOR will handle all planning and buying beginning with a new summer campaign this month.
Media check-in: Samantha Kelley widens her scope
The CEO of Touché Canada and OMG Montreal has been working to keep the agencies on top of evolving technology.
Where will the upfront dollars go in Canada?
The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.
