Patti Summerfield
Goldfish Crackers are targeting Gen Z with Collages
The campaign on Pinterest runs through September with a mix of ad formats, including Spotlight, video and static ads.
Havas Media Canada appoints new president
Louise Simkin was a partner in performance marketing, technology and analytics at Noise Digital.
Record-breaking digital audiences for CBC Olympic coverage
Connected TV viewing accounted for about 65% of the total time spent watching the Games.
X lawsuit prompts dissolution of GARM
The antitrust lawsuit filed by the social media platform this week also targeted several major brands.
Vividata appoints new VP research and development
Kevin Clowes was most recently the analytics lead for GroupM Nexus.
Spotted! Crispy Minis shoots for the moon
The brand used hundreds of drones to light up a moonless sky.
Roku appoints Pehar ad sales director for Canada
The industry veteran was most recently head of Canada ad sales at Spotify.
CBC Olympic coverage captures big audience numbers
The women’s soccer quarter final game was Canada’s most-watched Paris event to date.
Fewer Canadians are subscribing to SVODs: MTM
Almost a quarter of households have altered their streaming services to save money.
ATN nabs Canadian rights to OTT streaming platform Sony LIV
The Indian streamer will premiere its content on Telus.
Dove’s new search tool better reflects the diversity of beauty
Pinterest users can create a video of a their “Real Beauty DNA” using the tool.
Roku adopts The Trade Desk’s Unified ID 2.0
The platform says the integration will improve targeting and performance across its media offering.
Michele Erskine named VP of Astral OOH
The OOH veteran was most recently CEO of the Canadian arm of Outedge Media, which was recently purchased by Bell.
Sol to provide a patio while you wait for a patio
The brand’s activation continues to tap into its ownable territory outdoors.
O.B. Tampons aims to educate Gen Z
The summer-long campaign includes influencer content, a how-to video and TikTok ads.
- Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
- Buy-Canadian sentiment is growing and here to stay: survey
- All-Canadian social media platform to launch this fall
- Industry welcomes repeal of DST but confusion, concerns remain
- Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
