Val Maloney
Lexus goes for the heartstrings
The car co is looking to connect on a more emotional level with its new campaign, which features two puppets.
On the MiC: Sir John Hegarty on revaluing creativity
The legendary adman tells MiC why it’s time to start planning long-term again, ahead of his ICA Future Flash talk.
Dr. Pepper launches quirky Quebec campaign
The soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.
AToMiC: Kevin Keane talks brainwaves and data
The former MediaCom director talks neuromarketing and his new start-up ahead of his AToMiC presentation later this month.
Big Bang Theory takes top spot: BBM
The comedy brought in 3.119 million viewers, with the NHL Playoffs taking the spot for most-watched weekly program for April 29 to May 5, 2013.
McDonald’s buys big: Media Monitors
The QSR was the top radio buyer in Toronto and Montreal for the week of April 29 to May 5.
Sony launches a social project with MTV
The electronics co is promoting its Xperia ZL with a campaign that gets consumers creating content with Instagram stars.
Torstar down in first quarter
The company saw a drop of $9 million in its media group because of ongoing print ad revenue declines.
The impact: Social media spoilers and TV
PHD’s Christina Laczka and ZO’s Rosemary Cooper on how pre-taped shows like The Amazing Race Canada and their sponsors can deal with social media spoilers.
CBC signs first deal for Sochi 2014
The pubcaster has announced its first deal with Visa Canada for next year’s winter Olympic Games.
Media Experts releases Canadian RTB data
The first RTB report from the agency and its trading desk, Xpeto says inventory is up and CPMs in the first quarter of 2013 are down versus the end of 2012.
Destination BC brings the ocean to the Toronto Star
The tourism company is targeting city dwellers with sea-inspired paper wraps and newspaper boxes that emit orca whale sounds.
Rogers Media hires new digital sales VP
Hot on the heels of its new sales structure, the media co has hired Michka Mancini to lead one of its five agency groups.
Bell Media partners with BlackBerry
The media co has launched a branded digital series called Live/Work with the wireless device company, featuring successful business people and celebrities.
Amazing Race Canada reveals launch date, prizes
The show will kick off on July 15 with the top team walking away with prizes worth over half a million dollars.
