Val Maloney
Corona lives it up
The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.
Cossette Media announces top brass changes
Mike Rumble takes over from Terry Horton as managing director in Toronto.
W Network launches Shop the Show
The execution is kicking off with a “partnershop” between Love It or List It Vancouver host Jillian Harris and Canadian e-retailer eLuxe.
Baileys walks the runway
The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.
Pizza Pizza buys big: Media Monitors
The QSR chain bought the most radio time in Toronto for the week of March 4 to 10.
Fab Magazine closes
The free bi-weekly title targeting Toronto gay men will print its last issue at the end of April.
Vizeum Montreal names new VP
Marc Hamelin adds VP to his title at the agency, effective immediately.
Sunni Boot on branded content
The ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.
CBC Music launches festival
Kicking off with Live Nation, the CBCMusic.ca Festival will be headlined by Sam Roberts Band and take place on May 25 in Toronto.
The Source revamps
The electronics co has launched a new multi-platform campaign addressing misconceptions about the brand.
City and WestJet team up for Disney contest
The expanded partnership will see Breakfast Television and Cityline broadcast live from Walt Disney World and bring a plane full of fans to Orlando with WestJet.
Spotted! Mazda puts moviegoers in the driver’s seat
The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.
GroupM launches consulting division
The division, which aims to improve marketing effectiveness and business results, will be led by former OMD chief strategy officer Ernie Simon.
Bell Bundle takes the top spot: Media Monitors
The telco had the most airtime in Toronto and Montreal for the week of Feb. 25 to March 3.
MEC signs Simmons
The agency has become the media agency of record for the mattress company.
