Val Maloney
PHD wins Moen
The agency will take over from MediaCom in January 2013, following a review.
JWT launches its 2013 trend list
Play, predictive personalization, stress and the link between health and happiness top the agency’s annual report.
Chatelaine and Flare relaunch online
The Rogers Media publications are focusing on larger ad units with a new design that tailors itself to four specific device sizes.
Bob White honoured by NABS
The long-time volunteer will be given the Paul Mulvihill/NABS Heart Award later this week.
Audi shows off its technology
The car co has launched a new Canadian campaign aimed at showing off its Quattro all-wheel drive capabilities.
Bell Mobility buys the most: Media Monitors
The telco jumped into top spot with a Toronto buy, and also took top spot in Montreal with a Bell Bundle campaign.
MuchMusic expands event footprint
Bell Media’s director of brand partnerships tells MiC about the sponsors for the Big Jingle and the additional events it plans on adding in 2013.
PHD gets gamified
The agency has launched Source, a new operating system that uses game mechanics to get daily tasks done.
Travel+Escape partners online
The Blue Ant Media brand is leveraging its partial Torstar ownership to offer clients sales opps on Jaunt.ca.
Bell Media gets in The Loop
The media co is rebranding Sympatico on Dec. 13 with an increased focus on video and lifestyle content.
Scene targets mobile gamers with Kiip
The entertainment loyalty program is handing out free movies by partnering with the in-game rewards company.
eLuxe gets integrated
The online clothing shop launches its first multi-platform campaign and pops up a bricks and mortar shop in Toronto.
Target spreads the holiday cheer
The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.
100th Grey Cup sets record numbers
An average audience of 5.8 million viewers watched the CFL event on TSN and RDS, up 28% versus last year.
Spotted! Telus brings fans into the action
How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.
