Val Maloney
Bell/Rogers deal to buy MLSE cleared by Competition Bureau
The deal still has to be approved by the CRTC and respective sports leagues.
Next Media Stars: Devyn Perry makes TD front page news on Family Day
The Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.
Rogers Media closes eight sites
The closures include Canadianparents.com and Sweetspot.ca.
Global adds two talk shows to fall TV lineup
The Jeff Probst Show and The Ricki Lake Show will both be new to its daytime schedule this fall.
Newspaper circ down: ABC
Both the National Post and Globe and Mail posted losses for the last six month period, according to the report.
Rogers Publishing acquires Canadian Health & Lifestyle magazine
The company purchased the health title from independent publisher Joe Viecili.
Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s
UM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.
Canadian Tire ups its game
The company has partnered with the Ontario Federation of Anglers and Hunters to launch a campaign coinciding with the opening of specialty stores across Canada.
CBC, Rogers Media and Shaw Media partner to launch RTB exchange
Jeff Thibodeau from MediaCom Canada comments on the impact the launch will have on the Canadian online ad market.
Dove highlights retouching
The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.
TC Media signs production deal with V
The media co’s new TV production unit will be producing news for the network beginning this fall.
OMD wins Canadian Olympic Committee account
The media co will be responsible for the planning and buying of media effective immediately.
TC Media adds a digital director of business development
Jennifer Fields is joining the company in the role, effective immediately.
Postmedia introduces Launch Pad
The new advertising program allows clients, like Hyundai, to execute a takeover of the media co’s assets for one day.
ZenithOptimedia launches global rebrand
The media co is changing its focus to real-time with the introduction of “Live ROI.”
