Val Maloney
Spotted! Rethink exposes your bald spot
The agency posted a one-day transit ad for Panorama Hair which might have had commuters feeling a little self-conscious.
Mattel opens the doors to Barbie’s closet
The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.
Live! With Kelly heads to Banff
After a successful run in PEI in 2010, the show returns to Canada with a visit to Alberta in April.
Canada’s Got Talent brings top numbers for Citytv
The Sunday night reality show debut brought in an average of 1.5 million viewers to the channel.
Wade Makarus joins Zoom Media
The media co adds Makarus as its national director of media integration.
Richard Beaven steps down as worldwide CEO of Initiative
Beaven will be succeeded by Jim Hytner in a series of executive moves at the IPG Mediabrands agency.
Oreo blows out 100 candles
The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.
Coca-Cola Covers expands for year two
The contest, which is put together with MuchMusic, is upping the stakes for this year’s big winner.
Metro launches six
The daily newspaper is expanding, with print editions in two new cities and digital-only publications in four additional locations.
Margot Brown retiring
The Winnipeg media VP is bowing out after 45 years in the business.
TC Media tapped to handle Cue Digital Media’s Quebec sales
The media co will act as Cue Digital Media’s exclusive agent to Quebec agencies and marketers.
John Frieda launches with colour
The beauty brand’s first foray into hair colour is being promoted with a cross-platform campaign.
Vizeum Toronto wins Canadian Breast Cancer Foundation
The Aegis Media agency will launch the partnership by working on the 2012 Run for the Cure campaign.
OMD gets top spot in Gunn Report
The annual listing ranks the most-awarded agencies and advertisers at media competitions worldwide.
Rain 43 expands team
The Toronto agency has announced the addition of two new ACDs and a director of media and engagement.
