Agencies
Home Hardware and The Weather Network launch AI-powered ads
Customized videos show the weather forecast for the summer along with the retailer’s promotions.
How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
Home Depot addresses youth homelessness with TTC takeover
The retailer’s charitable arm aims to educate Canadians about its programs.
Dentsu and Tentree partner to help prevent uncontrolled fires with hashtag and AI
Following Wildfires uses proprietary tech and human expertise to help Canadians safeguard their communities.
Little Caesars taps into Canadians’ love of mac and cheese
The brand is rolling out a 360-degree campaign to introduce its new Crazy Puffs KD Mac & Cheese LTO.
The Canadian Out-of-Home Awards celebrated creativity in OOH
Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.
Heineken celebrates soccer fans to strengthen their loyalty to the brand
The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.
Behind the buy: Tourisme Montréal’s new platform to reach more travellers
The brand’s new approach allows it to deliver personalized messages focused on tourists’ interests.
Havas Media named media AOR for credit union Vancity
The agency will handle media planning and buying, with a focus on the British Columbia region.
Pizza Hut aims to enter into the burger market (for a limited time)
The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.
Media check-in: Samantha Kelley widens her scope
The CEO of Touché Canada and OMG Montreal has been working to keep the agencies on top of evolving technology.
Broadsign acquires European DOOH ad tech provider
The partnership will help to expand OutMoove’s targeted DOOH campaign tools globally.
Shell unveils new fuel with 360-degree campaign
The brand has partnered with the Blue Jays to amplify the launch of its new gasoline and reach luxury vehicle owners.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?
Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.
