Digital
Dempster’s targets DIY guys
The Canada Bread brand’s campaign steers away from moms to take aim at millennial males.
Rogers execs on the Next Issue Canada launch
The media company’s president, Keith Pelley (pictured) and chief digital officer Jason Tafler talk to MiC about the ad opportunities the digital magazine subscription service opens up.
How Canadians consumed media in 2012: CRTC report
The regulator has released its annual Communication Monitoring Report, which says revenue generated by the industry was up to $60.7 billion in 2012.
Kuration Media introduces Mrs Robinson
The lifestyle site, targeted at women over the age of 40, will offer advertisers both short-form and long-form sponsored content opportunities.
Battle of the Blades returns
ING Direct has signed on as a sponsor of the rebooted series, which kicks off with live episodes this Sunday on the CBC.
Rogers Media launches Next Issue Canada
Ken Whyte has been appointed president of the new Netflix-like magazine subscription service, which will launch on Oct. 15.
A&W introduces better beef
The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.
Responsible Gaming Council spots the problem
The organization has launched its first mass media campaign to support Problem Gambling Prevention Week, with print ads, radio spots and a microsite.
Consumer Media Solutions to represent Gusto!
The Knight Enterprises-owned food and lifestyle channel will target women and offer a variety of sponsorship and branded content opportunities.
American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
CTV promises something amazing
The Bell Media conventional channel has launched its fall TV campaign, which focuses on series like Played and features NFC-enabled transit vehicle ads.
Stingray Digital inks deal with Universal Music Group
The company’s EVP, Eric Albert, talks to MiC about ad opportunities and growth plans for Canada.
Campbell’s Chunky renews its male focus
The company has launched a campaign aimed at introducing the brand’s new pub-inspired flavours to men across Canada.
Spotted! Interac asks students to get creative
The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.
TC Media expands Coup de pouce brand
The company has launched Coup de pouce Mamans, a website targeting current and future mothers, with sponsorship from food co Olymel.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
