Experiential
Visit Mississauga launches “Eras”-inspired interactive exhibit for Swifties
The organization has partnered with Toronto Pearson to offer fans a first taste of the concert upon their arrival.
Spotted! Hasbro’s Dungeons & Dragons reaches next-gen with IRL game
Hasbro’s latest immersive experience is the franchise’s first of its size and complexity in Canada.
Spotted! Shein and Visit Florida tap into the holiday season at the Distillery District
The fashion brand aims to boost its visibility in Canada, while the tourism board wants to highlight the Sunshine State as a winter destination.
Spotted! TikTok opens SmallBiz pop-up for local brands in Union Station
The activation features startups that were launched for the first time on the platform.
Spotted! McCain opens cafe to bring french fry-loving friends together
The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.
WWF-Canada looks to retail apps to stimulate donations
The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.
Spotted! CIBC launches drone show for Run for the Cure
This is the second year that the brand lights up the sky for its breast cancer fundraiser event.
Pantages Hotel and Radisson Blu want to reach concertgoers
Both hotels have become official partners of Massey Hall and Roy Thomson Hall.
Keurig partners with Walmart on AI-powered chatbot
The brand is launching a virtual assistant in five Walmart and other stores.
Majority of women’s sports fans are brand loyal, report finds
Canadian Women & Sport published two studies that provide insight into the interests of this population.
RxBar partners with Toronto run clubs to reach active consumers
The protein bar is launching a series of pop-up events at different running clubs in Toronto.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Toronto Maple Leafs and Calgary Flames ink new sponsorship deals
As the pre-season is set to begin, Oreo and Advanced Orthomolecular Research partner with the hockey teams.
Captain Morgan hosts interactive ‘Huddles’ for NFL fans
The activation consists of a series of game-viewing parties at local partner restaurants.
In a TIFF: How Peroni brought the taste of Italy to fans
During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.
