Experiential
Quebecor invests in the events and culture space
A minority stake in Multicolore will see Quebecor bolster its sport and entertainment division.
Spotted! Sunwing makes orange the new black
A Queen Street pop-up with live music, prize giveaways and the ability to book travel on the spot is Sunwing’s version of a Black Friday sale.
Cineplex rethinks its experience
Entertainment and media company to build new Junxion locations with live event space, indoor food truck and amusement games.
Spotted! Heineken puts a holiday twist on its barbershop
The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.
Spotted! SodaStream brings the ocean to Square One
Bringing the brand to life with an element of virtual reality, the team shows holiday shoppers how to entertain in an environmentally sustainable way.
Campari mixes it up with FrontRunner ad tech
For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.
Spotted! Uniqlo freezes out Yonge and Dundas
The Japanese retailer created an icy atmosphere to test the limits of its winter gear.
Inside Tims Heritage Classic sponsorship
The two-day fan festival is giving Tim’s an opportunity to showcase its hockey alignment from the Timbits age to the professional level.
Esso, Safeway and others join NHL for Heritage Classic
Brands are leaning into experiential and tech for this year’s two-day fan event.
Leon’s brings fans ‘couchside’ for the Raptors
The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.
Hotels.com creates a sporty new suite
The online booking service paired with the Vancouver Whitecaps and Toronto FC to build its brand with sports fans.
Kinetic pairs with Big Digital to offer experiential
Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.
Spotted! What’s sweet, sleek and unique at TIFF?
From sparkling beverages to sweaty bike rides, this year’s festival activations offer more of a lean-back experience.
Twitter adds an in-person element to engage #FilmTwitter
After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.
Why Visa’s going for a more human touch at TIFF
The payments technology company is going for a more personal experience and is focused on providing users with more lounge time and sweet treats.
