Experiential

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Inside Tims Heritage Classic sponsorship

The two-day fan festival is giving Tim’s an opportunity to showcase its hockey alignment from the Timbits age to the professional level.

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Esso, Safeway and others join NHL for Heritage Classic

Brands are leaning into experiential and tech for this year’s two-day fan event.

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Leon’s brings fans ‘couchside’ for the Raptors

The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.

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Hotels.com creates a sporty new suite

The online booking service paired with the Vancouver Whitecaps and Toronto FC to build its brand with sports fans.

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Kinetic pairs with Big Digital to offer experiential

Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.

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Spotted! What’s sweet, sleek and unique at TIFF?

From sparkling beverages to sweaty bike rides, this year’s festival activations offer more of a lean-back experience.

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Twitter adds an in-person element to engage #FilmTwitter

After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.

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Why Visa’s going for a more human touch at TIFF

The payments technology company is going for a more personal experience and is focused on providing users with more lounge time and sweet treats.

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Bell adds Crave to its TIFF marketing mix

With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.

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PizzaForno racks up Indie cred with its first major media play

The partnership with Indie88 drives awareness around the automated pizza-maker with discounts and freebies.

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RBC takes the Training Ground to a national level

A partnership with CBC Sports will see even more national content come from the program.

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Spotted! Nike showcases the sweeter side of running

The brand’s new shoe is designed for reluctant runners – and so is this pop-up.

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Spotted! How a tiny stadium makes a big financial point

Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.

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ICYMI: Bruce Bowie retires, SheaMoisture goes experiential

Plus, Corus radio veteran Bruce Bowie retires in Edmonton and OMNI Television announces federal election debate coverage in four languages.

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Adapt Media goes programmatic at the airport

Digital OOH provider launches a new network in 15 Plaza Premium lounges in four Canadian airports.