Experiential
How TIFF sponsors are innovating during the virtual fest
What to do when a festival goes online? Four sponsors took an alternate route this year.
Pandemic pivot: Rooftop leaps to a niche new positioning
The agency is now focusing on smaller audiences to build loyalty versus scale.
Spotted! Cineplex brings the movie experience to balconies
While the pandemic has exacerbated VOD trends, the theatre exhibition company wanted to remind Canadians of the magic of a movie experiences.
What will Canadians do (and not do) once restrictions lift?
Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.
ICYMI: Telelatino opens up access and more
Plus, Pelmorex lends a hand through tech, and the Canadian production community is assessing the status of shows so far.
Spotted! Hershey’s gets nostalgic for Valentine’s Day
The brand’s two-day Union Station activation encourages love the old-fashioned way, with sweet snail mail.
Spotted! Harley Quinn hits the streets
To promote its new DC superhero story, Warner Bros. Canada brought facets of the film to fans with two Toronto activations.
Foodism, Escapism get experiential to reach commuter audiences
Twenty-Two Media will now distribute its print titles at Billy Bishop Airport and Toronto’s Union Station.
Spotted! Warner Bros and Innocence Canada send a message
To promote the film Just Mercy, the pair are drawing awareness to wrongful conviction with a real-life prison experience at Brookfield Place.
Spotted! Mucinex mucks about in Toronto
The over-the-counter brand invited Torontonians to get a few things off their chest in a cathartic way.
Spotted! Cadbury phone home
In lieu of a standard holiday campaign, the chocolate brand chose to phone in the effort – literally.
The Nice List: Media
From strategic sponsorships to chilling experiential, we picked the media campaigns that deserved some year-end kudos.
Quebecor invests in the events and culture space
A minority stake in Multicolore will see Quebecor bolster its sport and entertainment division.
Spotted! Sunwing makes orange the new black
A Queen Street pop-up with live music, prize giveaways and the ability to book travel on the spot is Sunwing’s version of a Black Friday sale.
Cineplex rethinks its experience
Entertainment and media company to build new Junxion locations with live event space, indoor food truck and amusement games.
