Experiential
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
Spotted! Shein visits university campuses with fashion truck
The initiative follows another local activation aimed at appealing to Gen Z.
In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience
The brand is looking to increase visibility outside of the travel industry with film activation.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Spotted! Neutrogena tours Toronto with a branded bus and OOH takeover
A branded bus will make stops on college campuses to teach consumers about healthy skin.
In a TIFF: Campari plans red carpet activations
The Negroni brand recently signed a deal to be the official cocktail sponsor for the film festival.
Grenade takes over Toronto park with an OOH experiential stunt
With the country’s nutrition category fraught with competition, the U.K. protein bar brand is competing by going direct to fitness enthusiasts.
Remy Martin and Usher partner for North American tour
The cognac brand will host fan experiences as the exclusive spirit sponsor.
Snapple Spiked activates new look at Vancouver Mural Festival
The colourful cans are geared to engage Gen Z and Millennials.
Kellogg’s drops a granola meteor in Trinity-Bellwoods Park
Once opened, the 90 KG object was filled with boxes of the cereal that the brand distributed to parkgoers.
ETS and Quebecor Out-of-Home help bus shelters touch grass
The two-year program will study the effects of green roofs and their viability on a larger scale.
Shein pops up at music festivals to promote artist collab
The brand promoted its new collection with Canadian digital artist Maalavidaa.
Spotted! Evian wants to educate tennis fans with experience
The Mountain of Youth clubhouse, set up at the National Bank Open, explains the brand’s history to visitors.
Bonterra unveils interactive mural to help clean the ocean
The brand is also creating an installation piece at the Canadian Science and Technology Museum.
Spotted! Crispy Minis shoots for the moon
The brand used hundreds of drones to light up a moonless sky.
