Experiential
CCMA lands Paquin Entertainment Group as its new sponsorship AOR
The entertainment agency will be responsible for securing new sponsorships, ahead of this year’s CCMA Awards and Country Music Week.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
Spotted! PepsiCo erects monolith to reveal new chip brand
The experiential marketing supports the launch of Havoc and its bold, surprising flavours that are intended to entice Gen Z.
Spotted! Saputo parks food trucks with its fries
Vibrant Marketing is handling the activation, which will be available in several locations in Quebec and Ontario.
What influencers expect when working with brands
Peersway CEO Arnab Majumdar says some of the benefits agencies gain from working with influencers are an engaged audience and cost savings.
Spotted! Cadillac Fairview opens interactive indoor experience
The activation will be available at the CF Chinook Center mall in Calgary until spring of this year.
Spotted! OLG makes presence at NHL All-Star Fan Fair
The Ontario Lottery and Gaming offered NHL fans an immersion into common places that often turn into field hockey arenas with an experiential activation.
A new Heinz campaign is with you while you wait
Smart contextual ad placements help drive home the lengths ketchup fans will go to for their favourite condiment.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Spotted! Cheetos sets up statue for the NHL All-Star Game
The company had already placed a similar statue in Alberta in 2022, and then at The Frito Lay Canada Bullpen experiential activation in Calgary last year.
Days Inn closes two on-ice sponsorships
The hotel chain will be a sponsor of the upcoming Canadian Hockey League and Curling Canada events.
Spotted! Heineken organizes dry pub crawl via Toronto transit
The brewer is offering fans of its non-alc 0.0 beer a night on the town.
Spotted! Disney wraps up brand awareness
The media co is making sure that even if a Disney+ subscription isn’t on the list this Christmas, it will still be under the tree thanks to branded gift wrap stations in malls.
Gay Lea Foods bakes it up in Toronto’s newest retail space
The Canadian cooperative is offering families an immersion into the Christmas holidays with an experiential activation at The Well.
Spotted! Wonka escapes to Yorkdale
Warner Bros. Pictures Canada is offering mallgoers a peek into the fantastic world of Willy Wonka with a walk-in exhibition at the Toronto mall.
