News
Traditional ad spend in Canada dropped 22% YoY in July
Guideline’s numbers show that spend on TV network’s streaming channels grew 181%.
Instagram and Snapchat roll out new features for teens and creators
AI, a simplified design, and stronger age restrictions are among the updates.
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
Corus launches new lifestyle channels Home, Flavour
The new brands will take the place of HGTV Canada and Food Network Canada.
Bell sells stake in MLSE to Rogers
The $4.7 billion deal will give Rogers 75% ownership of the sports conglomerate.
Toronto Maple Leafs and Calgary Flames ink new sponsorship deals
As the pre-season is set to begin, Oreo and Advanced Orthomolecular Research partner with the hockey teams.
Sobeys and Ford sign with Stingray
In addition to welcoming the grocery brand to its network, the media company is launching in-car karaoke in trucks.
Cineplex Media joins COMMB
The companies have created a new measurement tool that uses AI to track people passing screens in stores and malls.
Environics unveils database for politicians to better target voters
VoterConnect is designed to improve how political campaigns communicate with Canadians.
Recapping the first week of Google’s anti-trust trial
Media execs weigh in on the case, which may lead the U.S. DOJ to force Google to divest some, or all, of its adtech products.
The Retail Council and IAB collaborate on growing digital retail media
The partnership aims to provide opportunities for retailers to build out their offerings, as well as for advertisers to explore what is available.
Pinterest expands shoppable Amazon ads to Canada
The partnership enables users to purchase a product on Amazon directly via an ad.
The Curling Group signs with Manifesto
The sports and entertainment agency will manage sponsorship opportunities for the Grand Slam of Curling.
More than a quarter of Canadians still watch live TV
Roku’s latest survey found a slight uptick in streamers taking action after viewing an ad.
Nearly one-sixth of Canadians pay for online news
A Reuters study shows that of those subscribers, 10% of Canadians opt for local media, while 43% choose foreign media.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
