News
Phonexa expands Canadian presence
The performance marketing software company is opening a new Toronto office.
Armstrong wants to highlight its cheese during BBQ season
The Saputo brand is rolling out a new campaign that includes a contest and a food truck in Ontario.
Snapchat introduces new features to protect teens online
The app is adding new controls, making it harder for strangers to find and add teens.
Media check-in: Karel Wegert
The Media Experts CEO is focused on agency growth and the strength of the its Canadian expertise.
Facebook still the most popular social network among Canadian adults
A new MTM study found growth in WhatsApp, Reddit and TikTok usage.
Torstar is rolling out a podcast network
The announcement coincides with the release of the latest season of the Star’s true crime show, Suspicion.
Canadian Soccer Business and Mediapro part ways
Production duties for Canadian soccer content will be up for grabs at the end of this year.
AMI unveils new content slate for 2024-25
The upcoming programming will include a children’s series for the first time.
Ideon Media to rep Business Insider in Canada
The publisher reaches around 5 million Canadian readers, and 100 million worldwide, per month.
Cannes 2024: Dentsu and SkipTheDishes pick up Media Gold Lion
“Inflation Cookbook,” which helped families make healthy meals with on-sale grocery items, touted as the future of what media looks like by judges.
Cannes Lions 2024: Canada hauls in 8 Media Lions
Here are the silver and bronze winners.
Reddit re-introduces Conversation ad format
The platform is launching a revamped ad format to show how context and conversations go hand in hand.
Pluto TV expands Freemantle partnership
The new deal will see 25 popular FAST channels deployed across 13 countries, including the Three’s Company channel.
Chatelaine becomes Catelaine for Pet Valu partnership
The magazine will also contain an editorial package of cat-friendly features to go with the name change.
Ricardo teams up with IGA and Kraft to promote new brand
The magazine will publish three exclusive recipes featuring the new products in a special summer insert.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
