News
Optable partners with ID5 to enhance audience addressability
The collaboration gives advertisers the opportunity to plan and buy media through clean rooms.
Announcing the co-chairs of the 2024 Media Innovation Awards
OMD’s Cathy Collier and RBC’s Armin Huska will lead deliberations for this year’s awards, which includes several new categories.
Garfield appointed to Motel 6’s C-suite
The lasagna-loving feline has been tapped to be chief pet officer as part of a partnership with Columbia Pictures.
Bell closes acquisition of Outfront Media’s Canadian business
The deal was first announced in October 2023.
Upfronts 2024: Rogers inks multi-year licensing deals
The media company announce partnerships with with NBCUniversal, Warner Bros. Discovery along with re-ups of homegrown hits.
Nicole MacIntyre steps into EIC role at Toronto Star
After three years as deputy editor, the move is the natural next step, according to Anne Marie Owens, the current editor.
Narcity is opening up to investors
The cash infusion is set to help NMG fuel the development of technology such as Milla, a savings and rewards cashback program soon to launch.
All Corus channels are now available through Eastlink
The Corus-owned channels were originally dropped from the cable provider last June.
Publicis introduces two new data-driven platforms
Epsilon ID and Growth OS offer advertisers access to reliable Canadian data for privacy-safe planning.
ICYMI: NHL signs multi-year deal with Intuit QuickBooks
With this partnership, the fintech company aims to reach Canadian entrepreneurs.
Allied launches service to reach LGBTQ+ community
The service, aptly called Pride, will use proprietary tools and AI, to ensure authentic connections and representation.
Upfronts 2024 con’t: Bell reveals new ad offerings
The media so announced a new self-serve platform, as well as partnerships with TikTok and Dotdash.
Elevate to give community partners advertiser benefits
Inside Out, LGBT YouthLine, Black CAP and Queer & Trans Health Collective among community partners that will be supported by the agency.
Jamie Norgarb joins Milestone as VP of media
Norgarb previously worked at PHD as VP of client business and planning.
X updates its rules to formally allow adult content on the platform
The move formalizes a policy that already existed when the platform was known as Twitter, before Musk bought it in 2022.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
