News
Upfronts 2024: Corus is guided by stars
Kathy Bates, Eddie Redmayne and Colin Firth are among the celebrities bringing drama to Global and StackTV.
Investors give The Logic a $4 million boost
This marks the first Canadian investment by FT Ventures, which is the corporate venture arm of the Financial Times Group.
Dentsu and Tentree partner to help prevent uncontrolled fires with hashtag and AI
Following Wildfires uses proprietary tech and human expertise to help Canadians safeguard their communities.
CRTC sets 5% base contributions for foreign-owned streamers
The funds will be distributed to targeted areas of interest and are expected to generate $200 million in additional support for Canada’s broadcasting system.
Upfronts 2024: Citytv rounds out its fall schedule with acquisitions
The Golden Bachelorette and Brilliant Minds lead Citytv’s fall primetime schedule, with Stags set as a Citytv+ exclusive.
The Canadian Out-of-Home Awards celebrated creativity in OOH
Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.
Atypique and Backstreet Boy AJ McLean want it that way
The singer and entrepreneur will be the face of the the mocktail maker’s summer contest.
The espnW Summit highlighted the opportunities of women’s pro sports
It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.
Air Canada renews partnership with Canada’s Olympic and Paralympic teams
The partnership, which began in 1988, is set to cover all games until 2030.
Vividata partners with Optable to simplify managing audiences
This collaboration gives advertisers the power to use enriched data for targeting and campaign activation.
The Nation Network cue video podcast with former Sportsnet hosts
Will Lou and Alex Wong are launching a new source for all things Canadian basketball.
Fuel Digital adds three sites to its auto inventory
With the expansion, the company now reaches more than 1.5 million unique monthly visitors with its automotive vertical.
Pattison Outdoor’s OOH, now in 3D
The Atlantic Lottery Corporation, Ford, and Tim Horton’s were the first brands to try out the new technology.
Digital and traditional media spend show YoY increases in April
The only traditional media to see growth was radio and linear TV, which recovered from last year’s decline.
Postmedia sells three Manitoba newspapers
The Winnipeg Sun, The Graphic Leader, and Kenora Miner & News are being sold to Manitoba-based Klein Group.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
