News
Mattel Canada becomes a sponsor of the PWHL
As part of the partnership, a series of kid-friendly videos will be aired on broadcasters and social media platforms.
Think Turkey and Pickleball Canada ink partnership
Turkey farmers hope to reach the nearly 1.4 million Canadians who are picking up the paddle sport.
New FAST Channel from The Weather Network lets people explore the outdoors, indoors
Available on Roku and Tubi, the channel will be home to long-form storytelling as well as Slo-TV and ASMR cooking shows.
Comscore’s MMX suite offers new metrics for incremental traffic
Also new: the Digital Media Rankings now report on traffic, inclusive of Social.
Competition Bureau expands investigation into Google’s ad practices
The investigation, which began in 2020, is looking into whether Google’s practices hinder competition.
Spotted! PepsiCo erects monolith to reveal new chip brand
The experiential marketing supports the launch of Havoc and its bold, surprising flavours that are intended to entice Gen Z.
Native Touch acquires M32 Connect
While operating separately, the tech companies will collaborate on products to help local publishers build more sustainable businesses.
Telus inks deal with Vevo to be its ad rep in Canada
The online music video network reaches 10 million Canadians per month.
Coca-Cola gets in the game as Cricket Canada’s sponsor
The sport’s popularity is popping in recent years thanks to the nation’s changing demographics.
Metro partners with MasterChef Québec
The grocery brand is integrated into the cooking challenge and has collaborated with other program partners for an omni-channel campaign.
Cineplex Digital Media inks deal to extend reach in Montreal
Cominar has tapped CDM to develop and manage digital signage for five of its properties.
Samsung Canada shares results of its new measurement tool
The brand says it’s able to better connect online and offline sales to media, thanks to a new tool developed in partnership with The Trade Desk.
Celsius expands its MLS sponsorship into Canada
The new energy drink on the block inked a US-only deal last season.
Reddit files to go public
The message board site said it would reserve a chunk of its shares at the IPO price for its top users.
Vice to halt publishing, announces layoffs
The once mighty media company will stop publishing on Vice.com and will be laying off hundreds of employees.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
