News
WPP reports increased revenue in 2023, but losses in North America
The London-listed company expects to increase its revenue by 1% this year with its investments in AI.
SJC partners with Optable for data collaboration
The technology supports the use of first-party cookies as well as activation through Google’s Privacy Sandbox.
Meta expands Instagram creator marketplace
The social network is also testing new custom AI to help advertisers match with the perfect creators.
McDonald’s retakes the top spot on AdEase charts
The QSR dominated the TV market in the week of Feb. 12 to 18 with 2,051 total occurrences.
TrillerTV’s FAST channel expands to Roku in Canada
The Fite by Triller 24/7 channel features combat sports and entertainment content, which is updated weekly.
Air Transat becomes a sponsor of CF Montréal
Both companies plan to launch several on-field activations at the club’s first game, which is on April 13.
Pinterest promotes P is for Performance plan
The new campaign is designed to convert users into buyers on the social platform favoured by Gen Z.
With Curiocity purchase, the Zoomer empire expands
The media company’s focus on hyper local content is good news for advertisers across Canada.
Lotame launches new data collaboration solutions
The Spherical end-to-end data platform simplifies how marketers and media owners safely share first-party data within their organization and across partners.
TVA launches VOD digital advertising on Helix
The new digital VOD inventory is available via direct sales and programmatic options, such as private auctions, preferred deals and programmatic guaranteed.
Vividata dives into automotive and travel shoppers
The latest report shows that while auto sales are down, the number of Canadians intending to buy increased by 80%.
The Trade Desk beats Q4 expectations, continues winning streak
The technology platform announced that it’s also rolling out Kokai, which allows advertisers to leverage AI in their media buying process.
IPG Mediabrands hosts The Verdict’s final competition
The agency partnered with IMDOINGIT again to host a marketing case competition for Black youth, in collaboration with FCB Canada, Gore Mutual, and EllisDon.
Pattison opens Elevating Voices national grant program
The company is giving out $1 million in media space to DEI-focused non-profits across the country.
Government rolls out campaign to reduce unemployment rate
The media buy, managed by Cossette, includes social networks, broadcasters, digital radio and digital screens.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
