News
Spotted! Tangerine takes over Yonge-Dundas with contextual DOOH campaign
The media buy, led by PHD, will continue to roll out across markets and formats throughout the Fall.
M32 Connect and Used.ca team up for self-serve ad portal
The Impress Ad Studio gives advertisers complete autonomy over their campaigns.
Scotiabank and PHD win big at the 2023 Sponsorship Marketing Awards
Meanwhile, Wasserman took home the Agency of the Year title at this year’s SMAs.
Wavemaker tops COMvergence new business rankings
Zenith and Initiative also leads in new business wins by media agencies around the world.
Axel Dumont launches collaborative consultancy Over The Rainbow
The former Cossette Media president is looking to be a facilitator for media agencies, their partners and clients.
Metro Media declares bankruptcy despite attempted digital transformation
MiC sits down with CEO Andrew Mule to understand what went wrong and what the rest of the industry is up against.
Adapt Media’s Tanner Soeting passes away
The OOH media company’s sales exec died following an ATV accident last Saturday.
Dr. Oetker teams up with Western Hockey League
A paid media campaign will promote the brand’s Practice with a Pro contest, which is now expanding accross new markets thanks to the partnership.
Union plans legal action following Metroland newspaper cuts
Nordstar doesn’t have enough money to pay termination severance or voluntary departure salaries, which Unifor says it plans to “use every and all legal actions” to fight.
Urbanoid launches solution for cookie-free world
The startup’s new tool shows advertisers the best location and time to run an ad for a particular product.
Montana’s BBQ and Bar becomes title sponsor of the Brier
The agreement with the men’s curling championship includes event integration, a national media buy and community engagement.
Kijiji hires Jed Schneiderman as head of advertising
The media vet will collaborate with clients in addition to overseeing the marketplace’s advertising business.
ZoomerMedia continues run of acquisitions, buying digital agency Titus/One
The deal allows ZoomerMedia to offer advertisers both traditional media and digital marketing expertise.
Cheetos sponsors actor Simu Liu’s fingertips
The Frito-Lays’ brand is pushing the partnership with a campaign that will include innovative print and OOH activations.
AOY 2023: Who made the Media shortlist?
Here are the 10 agencies that made the Media Agency of the Year shortlist.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
