News
Spotted! Intuit aims to score with Quebec small businesses
The brand is launching a new activation in Montreal during the 4 Nations Fan Festival.
The Trade Desk reports record-breaking year
Revenue for 2024 surpassed $2.4 billion, growing nearly 26% year over year.
Media News: Cineplex quietly sells off its online store
Meanwhile, CBC Launches new winter and spring podcasts.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
Acast sales increase in North America
The podcast company’s financial report shows that 2024 net sales rose by 19%.
Spotted! Skip isn’t letting a little snow stop it from making deliveries
The Canadian-based company is encouraging people to skip life’s hassles, including snow removal.
Industry news: Buzzfeed is building its own social platform
Meanwhile, Breakfast Television loses its hosts and Bell is offering 1,200 employees buyout packages.
Cineplex reports significant progress in 2024
The company saw a 15% increase in revenue over the same period last year.
Vistar is helping NextGrad reach high schoolers
The ad network devoted to higher learning has 1,100 screens that receive 1.3 billion impressions per year.
The data: women’s hockey is gaining ground
Vividata says the PWHL continues to gain momentum with a fanbase already 25% of the size of the NHL.
Which advertisers had the biggest presence during the Super Bowl?
Telecom services took the biggest share of ad time for the third consecutive year: AdEase
Behind the Buy: TD asks fans to (partially) invest in the Big Game
The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.
Pinterest posts 18% growth in Q4 2024 revenue
The social network said it had achieved its first billion-dollar revenue quarter.
The Canadian government resumes advertising on Meta
Meta still does not allow Canadians to view or share news on its platforms in response to Canada’s Online News Act.
Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers
The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.
