News
Bell Media adds live connected TV to TSN
Targetable ad inventory will be available on RDS later this year.
Ontario court denies Meta et al’s move to dismiss school board’s lawsuit
The suit alleges social media interferes with the mental health and educational aspirations of students.
Narcity brings UGC to Locals.tv
CEO Chuck Lapointe answers our questions about the new video app and platform.
Spotted! Mercedes-Benz tackles shopping mall mountains
The automaker is launching a stunt in prime venues in Toronto, Montreal and Vancouver to promote its latest SUV.
Taboola launches performance platform Realize
The tool works similarly to a DSP, but has direct connections to the company’s network of publishers.
Media Moves: BC’s tourism and film industry launch AR platform
Plus, tariff drama is bringing viewers to CBC, and ZoomerMedia’s campaign stresses that buying Canadian extends to media, too.
Spotted! Breast Cancer Canada reminds people not to sit on getting screened
The ‘Waiting Chair’ symbolizes the many layers of waiting that breast cancer patients inevitably endure.
NHL dives into more animated programming
The League has partnered up with several NHL teams to create animated programming and short content
Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
The new season of Canada’s Got Talent has got sponsors
Some of the competition partners include Jackpot City, Rogers, Tim Hortons and CIBC.
Broadsign and Scope3 look to make DOOH emissions data more precise
The partnership gives sustainability-minded media buyers access to carbon insights for over a million screens worldwide.
The Brick enters billboard battle between IKEA and Sleep Country
The furniture company was looking for a fast, fun marketing opportunity.
MiQ shuffles its leadership team
Joe Peters has been promoted to chief executive officer, while current CEO moves to executive chair.
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
Both Meltwater and Brandwatch up their partnerships with TikTok
Both media intelligence suites have integrated the social platform’s new Mentions and Discovery API.
