Out Of Home
Dole Canada takes a simple approach
The CPG brand is entering the granola bar market and promoting its new Live Right Bites product with a print and outdoor campaign featuring fruity creative.
BCE responds to transaction interveners
George Cope called out the opposition to the company’s acquisition of Astral Media as the first round of CRTC hearings closed Friday.
Astral street furniture gets digital
The OOH media co has launched 30 new digital columns in downtown Montreal, with Telus having booked all of the ad inventory for the next few weeks.
Global TV goes heavy on drama for fall TV promos
The Shaw Media channel is focusing on new dramas Elementary and Vegas for its launch campaign, which is in market now.
Freedom 55 gets with the times
The London Life-owned financial co is targeting a younger audience with a new unbranded campaign that presents freedom in a different light.
Spotted! Holt Renfrew hits the road
The retailer is celebrating its 175th anniversary with a pop-up shop, which is hitting cities across Canada.
Rickard’s adds a layer
The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.
Ontario Tourism promotes passion points
The tourism co’s Regional Tourism Organization Four (RT04) has launched a cross-platform campaign inviting consumers to travel toward their favourite weekend activities.
In a TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
Reitmans shows that beauty is easy
The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.
BC Toyota Dealers makes itself at home in cabs
The brand is taking advantage of the high percentage of Toyota Prius hybrids used as taxis in Vancouver, by placing ads on screens in the vehicles.
Yorkdale gets a super (model) facelift
The Toronto mall will feature Coco Rocha as the personality behind the upcoming expansion campaign, launching this November.
Brands get artsy: MiC’s Global Tour
Leslie Krueger at Denneboom weighs in on brands in China, Australia and the UK promoting with an artistic flare.
Loblaw gets positive with President’s Choice Children’s Charity
The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.
Ad-Dispatch curates augmented reality
A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.
