Out Of Home
Jolt to launch ad-supported charging stations in Canada
The company aims to be one of the largest DOOH networks in the country.
Spotted! Volkwagon’s newest OOH cleans the air of carbon dioxide
By using carbon dioxide-eating paint, the murals celebrate sustainability and the car brand’s line of electric vehicles.
Peroni Nastro Azzurro seeks to fill the gap in the market for low-alcohol beers
The Italian brand is launching a 360-degree campaign in Ontario to promote its new beer.
Spotted! Charmin’s coy coffee campaign
The beverage sleeve campaign will run until May 5.
Eighty percent of the Canadian workforce is back at the office, ready to see OOH: report
According to Stats Can, More than 12 million Canadians commute by personal vehicle, while public transportation use is on the rise, too.
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Spotify sends a Loud & Clear message
The music streamer is celebrating the release of their latest report with a Dundas Square takeover this weekend
Canadian Young Lions names 2024 finalists
The top finalists shortlisted in the media and marketers categories will now move on to a second round of judging on April 15 and 16.
With new acquisition, Pattison gears up for more northern exposure
The OOH ad company is increasing its reach along the Trans-Canada Highway with the purchase Outdoor Exposure.
Spotted! Reese’s takes to the (virtual) streets with its caramel cup
The Hershey’s Canada chocolate brand highlights Reese’s Big Cup with Caramel two CGI social videos dripping with gooey caramel.
Canadian Tire and Petro-Canada partner to reach more drivers
Both companies are merging their loyalty programs to give customers more places to earn rewards.
Canadian Out-of-Home Awards judging panel revealed
The judges for the 2024 Awards cover all areas of the out of home industry, including brands, creative and media agencies.
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
Clinch preps for a cookieless future with new identity framework
The dynamic ad server says it’s the first client-side ad platform to integrate Unified ID 2.0 into its platform.
Vistar Media updates its platform to simplify OOH campaign planning
Brands will be able to use a new panel, which provides a full breakdown of targeted venues and projected costs.
