Out Of Home
Silk & Snow gets into bed with OOH
The Sleep Country Canada etailer has launched a new campaign targeting on-the-go Torontonians in search of a good night’s sleep.
Bell Media launches multiplatform ad-synching campaign
The new activation is in collaboration with Desjardins, spanning TV, radio, out-of-home, and digital.
OOH drives spotlight on health equity in WCH campaign
The campaign for Women’s College Hospital targets the GTA with digital and non-digital media executions.
FedDev Ontario invests $1.75M in OOH techco L Squared Digital
The Toronto-based company will use the funding for international expansion and platform upgrades.
Best Buy and Travel Path Media bring DOOH kiosks to airports
The new network of screens is attached to Best Buy’s domestic network of product kiosks at eight airports.
Bell Media to acquire Outfront’s Canadian assets for $410M
The mediaco is picking up the Canadian side of the OOH company’s business for its Astral network.
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
DIVE Billboards and TikTok are taking brands ‘Out of Phone’
The partnership enables advertisers to add a curated social media component to digital billboard campaigns.
Humi signs on with the Vancouver Canucks
The deal with Canucks Sports & Entertainment is the HR platform’s first professional sports sponsorship.
Spotted! Scotiabank Arena renamed (temporarily) for Drake
The execution, timed for hometown stops on the rapper’s tour, marks 10 years of partnership between OVO and the Toronto Raptors.
Torstar partners with Captivate to offer cross-platform video ads
A reseller agreement will allow the news company to sell inventory on 1,146 screens across the Greater Toronto Area.
News Media Canada hails ‘champions’ for National Newspaper Week
A book profiles 24 journalists whose work has championed the truth in Canada.
Float looks to avoid digital fatigue, turns to TV
The fintech brand has gone against the B2B grain by launching a more traditional campaign.
Spotted! Skyscanner lands outside of TIFF
The travel comparison platform is spending the festival spoofing movie titles outside of its biggest premieres.
Adapt Media spins off location-based data offering Chameleon
The company has also launched Travel Path, a new airport-focused OOH company.
