Out Of Home
Canada’s ad market expected to top $20 billion this year
Despite lowering its forecast from June, Magna still expects growth to continue into 2023.
Retail media and connected TV will help defend against ad declines in 2023
GroupM’s forecast also finds that, in Canada, linear TV is still on a growth trajectory.
Spotted! Spotify goes big to wrap up another year
High-impact out-of-home is once again the centrepiece of the Canadian component of this year’s “Wrapped” campaign.
Allvision expands its DOOH network in the GTA
New high-impact boards bring the company’s portfolio in the region close to 50.
Bitbuy uses restaurant screens to reach sports fans
Oongalee’s network of table-top gateways were used to reach a targeted audience of 25- to 45-year-old men.
Branded Cities hires new business lead in Montreal
Sophie Dufour brings leadership experience from Pattison Outdoor and Journal Métro.
Bell Media and Frito-Lay team up for World Cup campaign
The effort is based around giving fans instant updates on how Canada is performing during the tournament.
Spotted! Coca-Cola paints a vibrant mural at Calgary Airport
Art depicting the Bow River is the first partnership planned to help the airport’s development.
Statements Media launches 100 digital taxi screens in Toronto
The OOH company has partnered with data-first ad network Firefly for targeted impressions.
Why BC Children’s Hospital enlisted an external buyer to boost its fundraising
The foundation worked with OMD to ensure its placements had the same punch as its emotional new creative.
Via Rail and Tourisme Montreal target travelers during their work day
Touche used OOH and digital ads to reach different touch points in consumers’ shifts.
Goodlife returns to TV ads after five-year hiatus
Carat takes a 360-approach toward media planning for this fitness campaign.
COMMB adds moving billboard category to its member roster
Hilite Outdoor is the first Canadian company to bring street-level programmatic mobile billboards to market.
Dairy Farmers of Ontario’s latest campaign targets ‘everybody’
The approach relies primarily on video.
EQ Bank takes a digital-first approach to its latest campaign
The agency used a diverse media mix to target financially frustrated people.
