Out Of Home
EQ Bank takes a digital-first approach to its latest campaign
The agency used a diverse media mix to target financially frustrated people.
Spotted! Motomaster tows vans around Toronto and Montreal
The vehicles are fully wrapped with branding that relays a key message about reliability.
Goemans takes a video-first approach to its brand repositioning
The campaign leverages TV and online channels to drive mass awareness for a big brand pivot .
Branded Cities adds a major Toronto development to its portfolio
The Well, a high-traffic mixed-used destination, brings 2300 square feet of digital signage.
The Globe and Mail is using video to reach finance-conscious Canadians
A new campaign uses a multichannel approach that recognizes the changing way people engage with video content.
Branded Cities upgrades four screens in Toronto
The displays will be located along Lakeshore Boulevard, one of the busiest roads in the Greater Toronto Area.
Sunwing taps into the power of audio
The travel agency used both radio and digital audio to target Canadian travelers of all demographics.
Spotted! A robot pops out of a billboard and eats a Goldfish cracker
The OOH is a part of broader, playful campaign for the brand’s new mega bites.
Mastercard aims to reach women small business owners
The campaign includes TV spots and digital OOH.
Spotted! Labatt launches an art exhibition celebrating its 175-year history
The exhibition showcases moments from the brewery’s long history.
Quebec Poultry Farmers piggybacks on provincial elections to reach a wide audience
The campaign used a mixture of OOH that mimicked provincial candidate ads as well as media placed near political articles.
Behind the Buy: Desjardins breaks through with business leaders
To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.
Cineplex reportedly in talks for Regal Entertainment merger
News of the possible takeover came shortly before a U.S. court upheld a stay in appeals proceedings with Cineworld.
August becomes third month of 2022 to see ad investment dip
In its latest analysis of Canadian ad spending, SMI attributed the decline to the Olympic investment present in 2021.
Spotted! A Corona billboard that collects plastic waste
The effort fits with brand’s global environmental initiatives to keep waste from flowing into oceans.
