Out Of Home
The beacons have landed
Hudson’s Bay has signed a deal that will bring the mobile-connecting tech to its stores, starting today.
Modern screens at a historic site
Cieslok Media has erected a wrap of digital screens at the heritage building on the corner of Yonge and Gerrard in Toronto.
Pattison enables its digital signs to change with the weather
The company has added its SmartAd advertising technology to its outdoor digital signs across Canada, allowing clients to update ads on the fly.
Clear Channel’s plan to connect with mobile users
New interactive capabilities on the company’s OOH surfaces are coming to Toronto.
Behind AddMirror’s new video tech
Details on the video and tracking capabilities that have been added to some of the screens from the Toronto-based company.
Why Clear Channel Outdoor moved its Singapore leader to Canada
Details on Adam Butterworth joining the Canadian office as its market president, replacing the retiring John Jory.
Spotted! Selfies for savings at the ROM
The Royal Ontario Museum is offering discounts for visitors who provide proof of selfie with a TSA in downtown Toronto.
Canadian Women’s Foundation shines light on human trafficking
The organization is aiming to get people involved in the issue with its new cross-platform and interactive campaign.
Spotted! The Amazing Race Canada’s OOH experience
Decked-out transit shelters and digital screens over the Gardiner invite fans to be part of the action.
Spotted! Virgin Mobile shows its pride
The mobile company takes over Yonge-Dundas Square in Toronto to spread a message of love.
Travel Manitoba immerses Calgary LRT in wildlife
The OOH campaign aims to convey the accessibility of the province’s wilderness to adventure-seeking travellers in Calgary.
Samsung goes big…really big
The company’s new Yonge-Dundas Square billboard, which can display live video and social media content, launched this weekend.
Yellow Pages’ dominating new mobile app campaign
Hyper-local campaign expands into new markets to show off the company’s vast cultural insight.
Cieslok Media acquires assets of Clarity Outdoor Media
The acquisition adds three signs to its slate in Toronto and one in Vancouver.
CBS Outdoor gets contract for RioCan Yonge Eglinton Centre
The out-of-home company will operate 61 digital screens in the renovated shopping hub.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
