Nissan’s Layar-d campaign
Neal Bouwmeester from the car co’s digital marketing and social media team tells MiC why it partnered with the Toronto Star for today’s special edition of the paper.
The Toronto Star adds Layar
Tomorrow’s issue will feature over 30 pages and ads with interactive elements.
Professional accountants hit the big leagues
The Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.
enRoute taps people power for restaurant awards
The Air Canada magazine is expanding its Canada’s Best New Restaurants awards with a campaign that encourages consumers to vote for their favourites.
Sobeys’ star-powered healthy rebrand
The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.
Target teams up with Chatelaine for bonus issue
The company has partnered with the Rogers Media magazine to create a branded edition, due out Sept. 23.
The Government of Thailand promotes authenticity
The Department of Trade has teamed with Canadian Thai restaurants to launch its first mass consumer campaign, with event appearances and an advertorial in Toronto Life.
Postmedia to sell two real estate assets
The media company is selling the Calgary Herald building and outsourcing printing to TC Transcontinental, which will result in changes to the paper’s format and size.
Sears Canada relaunches Nevada
Redesigned by the Buffalo Group, the company kicked off a campaign for the line’s new look on Friday featuring its spokesperson, model Bar Refaeli.
GameTV unveils fall programming
The specialty is promoting series like Britain’s Next Top Model with a multi-platform campaign, and developing customizable sponsorship opportunities.
In a TIFF: Rogers Media expands coverage
The media co is bringing more of its brands to the festival, with Cityline and Chatelaine adding elements to the Rogers Hospitality Suite.
Passat promotes its price
The Volkswagen car says it looks more expensive than it is in its latest campaign.
Liberte goes transparent
The company has launched a new campaign around its see-through Liberte Mediterranee packaging to differentiate it from the Greek yogourt line.
Globe and Mail suspends Labour Day paper
Phillip Crawley tells MiC about the decision to not print the paper next Monday.
The YMCA promotes its potential
Launching its first national marketing campaign, the charity is focusing on children and families to spread awareness about what the organization does.
