t.o.night goes mobile
The daily newspaper has launched an iPad app that carries forward its print advertising model.
Canadian Tourism Commission travels to Oz
The first campaign by the CTC since the launch of its “Signature Experiences Collection” platform is being rolled out in Australia.
Rogers adds to sales force
Gavin Roth is joining as VP and Mitch Dent is being promoted in moves from the media co.
M&M’s adds to its crew
The Mars Canada brand is promoting its new character, Ms. Brown, with a campaign launching in early February.
Hyundai gets positive
The auto co has launched five new TV spots to shift Canadian perception of the brand.
Newfoundland & Labrador evokes childlike curiosity
The new chapter of the “Find Yourself” campaign includes awareness-building TV and tactical print and online ads.
Postmedia hires Olive Media president
Paul Godfrey tells MiC why Postmedia wooed Simon Jennings, and discusses the company’s Q1 results.
Educ’alcool goes big with moderation
The Quebec-based organization has rolled out an extensive multi-platform campaign aimed at getting people to understand their alcohol limits.
Canadian Pacific launches a new brand platform
The railway brand launched its first campaign in 20 years during the 2012 IIHF World Juniors tournament.
MiC’s Most Clicked 2011: Postmedia drops three execs
The restructuring move is MiC‘s third most-clicked story of the year.
Canada Post pushes paper
The Crown corp launches its first TV ad campaign since 2007, promoting the value of real card giving.
Guinness spreads the ‘Good’ word
The new campaign from the Diageo Canada brand takes its target market on a life tour.
Four Weddings Canada to premiere in January on Slice
The bridal competition show is launching with a cross-platform campaign, which includes an Angry Birds-style online game.
Vancouver Sun launches Chinese-language website
RBC and local real estate developers have sponsored the launch of Taiyangbao.ca.
LCBO brings back the elephant
The anti-drinking and driving campaign expands its digital components with an online pledge for the holiday season.
