Programmatic
MiQ shuffles its leadership team
Joe Peters has been promoted to chief executive officer, while current CEO moves to executive chair.
IAB Canada research study highlights effectiveness of in-store media
Almost half of Canadians say in-store ads capture their attention,
Sports streamer Fubo expands into local programming
The platform is partnering with CHCH TV’s parent company, Channel Zero.
Livewire launches privacy-safe Gamer.ID
The ID solution enables seamless programmatic activation across multiple platforms and connects gamer audiences to online and offline purchases.
Media moves: CIB backs Jolt with $194 million loan
Meanwhile, data platform Surf has been acquired by Datacy, a consumer insights company.
The Trade Desk reports record-breaking year
Revenue for 2024 surpassed $2.4 billion, growing nearly 26% year over year.
Meta has unveiled new Advantage+ AI capabilities
The features include streamlined ad setup, leads campaigns and opportunity scores.
Beyond the Code, part 2: WPP’s Perry Nightingale on how to integrate AI
Artificial Intelligence should be a democratizer, not a gatekeeper.
Triton Digital and Optable enhance identity tech for audio publishers
Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.
Broadsign unveils OOH AI assistant
The new tool can process and categorize creative automatically.
Outbrain completes the acquisition of Teads
Both companies will merge their respective brand and performance offerings to create an omnichannel platform.
People Moves: Pelmorex promotes Maureen Rogers
And Quebecor appoints a new general manager for its sales arm.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Yahoo’s DSP the first to adopt IAB data transparency labels
The labels, similar to the nutrition format on food and bev products, are meant to provide a clearer outline of third-party data segments.
The Alliance for Audited Media brings new evalution tool to market
The media assurance provider created a new tool for identifying verified digital inventory.
