Programmatic
People Moves: Pelmorex promotes Maureen Rogers
And Quebecor appoints a new general manager for its sales arm.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Yahoo’s DSP the first to adopt IAB data transparency labels
The labels, similar to the nutrition format on food and bev products, are meant to provide a clearer outline of third-party data segments.
The Alliance for Audited Media brings new evalution tool to market
The media assurance provider created a new tool for identifying verified digital inventory.
AdAdapted expands Flipp into Canada
The extended partnership will allow clients to display ads on Flipp’s app and desktop web platform in Canada.
Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.
Industry News: Hummel becomes the official kit provider of the NSL
Meanwhile, Best Buy enhances the online customer experience for third-party brands, Pluto celebrates two years in Canada, and Bell is rebranding its specialty channels.
Ideon Media partners with JWP Connatix to boost video ad business
The companies will focus on driving demand for CTV inventory in the French-Canadian market.
Dentsu forecasts 5.9% rise in global ad spend in 2025
Canada growth is projected to be slow and steady for the next three years.
Canada’s Competition Bureau is suing Google now, too
Among other charges, the Bureau maintains that Google unlawfully tied its various ad tech tools together to maintain market dominance.
IPG Mediabrands launches AI initiative with Google
Both will develop beta projects for select clients across the agency’s Canadian portfolio.
The Trade Desk is building a new CTV operating system
Ventura is meant to make transactions more transparent.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
Skip expands its retail media program with Rokt partnership
The e-commerce co’s AI tech will enable the delivery service to offer messages to customers when they’re most ready to buy.
IAB Tech Lab seeks to set CTV ad standards
The new IAB initiative invites the industry to submit their most successful CTV ad formats for consideration.
